SEO specialists spend a phenomenal amount of time and effort trying to figure out not just 'what works', but also 'why'. Every time Google updates it's algorithms, hundreds of groups around the world kick into high gear experimenting, fiddling, analyzing, and recording the results to share with their 'in crowd'. For the last...
Targeted email marketing is a specific style of marketing that involves finding some way to get people to "opt-in" or subscribe to your emailing list. Once you've gotten them to opt-in (many services even require them to do it twice), you essentially have their permission to send them email without being legally considered...
Video SEO is all the rage right now -- YouTube continues to add more new content every day than a human can watch in their entire lifetime; descriptive videos convey the essence of products and services more easily than any amount of text; and of course a single good video can get dozens...
Social bookmarking is one of the more effort-intensive things that our SEO specialists" do for their clients -- it requires content to be bookmarked, and content always takes more work than 'brainless' links. One of the biggest challenges we have is in creating social-worthy content for niches that seem frighteningly disinteresting. Here's one...
These days it is hard to know where to spend your money if you are looking to improve your website. For most people the obvious choice is on SEO or PPC, but there are other avenues to explore. Some people don’t want to get tangled up in a bidding war for adwords that...
The best advice you can take from anyone in terms of your PPC and SEO campaigns is to make sure you have synergy. If those guys aren’t working together, you have to ask why, and you have to make sure it changes! Firstly, despite the fact that they are very different ways of...
By now we should all have heard of Linkbait. It’s a very broad term, but in essence it applies to anything on the web that can be harnessed and used to create backlinks to a site through its popularity. In other words, if you have a hilarious video of someone falling off their...
When you consider that mobile browsing is the fastest growing area of the internet, it’s no wonder that web companies are starting to fret about the performance of their sites on mobile devices. Sure, some big brand companies have some pretty decent mobile optimised sites these days, but you will no doubt find...
In the first part of our Using AdWords To Find Killer Keywords article, we talked about the importance of running both an SEO and PPC campaign together. To cut a long story short, it just makes sense! In this article, we will be explaining just how the use of AdWords can help your...
Do PPC campaigns and SEO campaigns go hand in hand? Answer: yes they do! That is, if you are working with an SEO company who knows how to make both campaigns sing to the same tune. Many people have their favourites. Typically, people who want quick results like the no nonsense approach of...
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