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Do you have a face that only a mother could love? Well... allow us to introduce you to your new mommy dearest -- Google. Consider the new wave of charming head shots in Google searches, the images that appear alongside the results at the very top of the page. You should come to...
Custom blog creation is a standard of SEO these days - but not that many top SEO companies can actually tell you exactly why. The real reason why SEO-purposed blogs are so powerful is in the sheer number of ways that they can manipulate keywords in ways that normal articles can't. Title SEO...
Businesses Embrace Mobile Boom and Website Conversion to Win Customers LOS ANGELES, CALIFORNIA: Smartphones are boosting their popularity as they empower today's consumers with more user-friendly features. In droves, businesses are adapting to the mobile device boom to improve their appeal among consumers. A crop of internet marketing companies, including DCMMoguls in Los Angeles,...
Mobile website design -- the art and science of making a website fit well, work well, and be effective on a mobile device with a small screen and no mouse -- is all the rage these days. There are competing camps arguing over which of various techniques are best for the process, and...
This is the third and final of our installments in our little mini-series on targeted email marketing. In our first post, we talked about how to convince people to sign up. In our second post, we discussed how often you could try to sell your list on something in the context of autoresponder...
Every once in a while, we can't help but sit back and look at our industry with a little amusement. We don't often indulge in our more esoteric side, but this little tidbit floated around the office for a while and we had to share. PPC "Management" vs. "SEO" PPC Management is a...
There's been several great articles out there comparing the RoI of SEO vs. PPC (if that little barrage of acronyms confuses you, this article might not be up your alley, just fair warning.) But most of these articles only show you a few scenarios -- what happens if you invest X in SEO...
A couple of weeks ago, we talked about targeted email marketing and how to get your clients to opt-in to your list. Today, we're back on the topic, but today, we're looking at the question "What do you do with your list once you have subscribers?" It sounds like an easy answer --...
There's a lot of hype around the idea of social media these days, and we're not going to beat around the bush -- most of it is crap. Social media is way overblown in a lot of respects, and it's a matter of pure math. It's simple: everyone wants to sell you on...
SEO specialists spend a phenomenal amount of time and effort trying to figure out not just 'what works', but also 'why'. Every time Google updates it's algorithms, hundreds of groups around the world kick into high gear experimenting, fiddling, analyzing, and recording the results to share with their 'in crowd'. For the last...