Your social pages should be filled with pictures of your team and your office that show people what it is like to be a patient. We will send a box of props, signs, and instructions every two months to keep your pictures and content fresh.
Dot Com Media is amazing. The team is made up of incredibly smart, hard-working people and they genuinely care about their clients and projects. They’re more than willing to take on big, unexpected challenges and they always deliver results. I would definitely recommend these folks!
When running a business it is so important to stay on top of things. And with today’s technology there are so many options for marketing your business. Dot Com Media is the best in their field at doing just that. They are very professional and very helpful. I would definitely recommend them to anyone.
Having a basic understanding of social media will not cut it when it comes to promoting a dentist’s office. Our team has spent years created social campaigns for practices just like yours. When you work with us, you are gaining access to decades of information, insights, and best practices that will be leveraged to enhance your brand, generate leads, and sign more patients
Wow – this is great. I thought we were just doing one of our usual calls but when Tim was available -1 could see it would be different. He is amazing! I think it is the right time in his business for him to provide this type of leadership internally and externally.
Dentists have to get creative when it comes to generating awareness in their local community and building their database of patients. Competition to become a family’s go-to dentist is fierce and forces practices to find new, innovative ways to reach prospects and convert them as quickly as possible.
Our social media strategies are designed to leverage various platforms like Facebook, Twitter, LinkedIn, Instagram, Snapchat, and wherever else your target audience gets their information or spends time. We do this by understanding what makes your practice unique and why your current patients keep coming back year after year. Then, we use this information and implement a strategy that is in line with the latest trends and best practices for maximizing results.
Facebook is used by billions of people every day, including the very same people located in your community that you want to get in front of. Facebook can be used in a variety of ways to generate awareness, promote your practice, and convert new patients.
Your practice should have its own Facebook page and make regular posts that include dental hygiene tips, company information, staff photos, and anything else that makes your office a warm and inviting place to visit. You can also leverage Facebook’s paid advertising to create a campaign focused on your target audience within a certain radius of your building.
It is a proven fact that more people enjoy watching videos than reading text. YouTube videos provide dentists with a unique opportunity to connect with families and potential patients. A YouTube strategy should include a blend of useful information about dental hygiene and behind-the-scenes footage of your office and staff.
You can also leverage success stories by asking long time patients to record short testimonials for you to post on your channel and share on your Facebook and Twitter pages. There is nothing more powerful than one customer telling another how much they enjoy your practice and the team that works there.
Twitter is a fast moving social platform. When used correctly, it can increase your reach and boost awareness in your local community. However, if you are not well versed in its algorithm and best practices, your tweets will be seen by very few people. Our social media team has performed countless hours of research in order to develop and understanding of how to best craft campaigns for practices just like yours.
When you partner with us, you are adding an army of Twitter experts with years of experience writing, executing, and managing paid and organic campaigns. Our campaign options include brand awareness, content, promotion, retargeting, and lead generation.
Great question! In its purest form, it is a type of advertising that is delivering through digital channels such as your website, SEO, SEM, e-mails, text messages, and social media. If you’d like, we would be happy to set up a call to walk you through several examples that would work for your brand.
We’re glad you asked! It stands for Search Engine Optimization, and it refers to the process of improving your website to be easily found in relevant search results. Traditionally, SEO strategies focus on improving your standing for popular search engines such as Google and Bing.
Digital marketing is ideal because you can always track your money and how effective the campaign was in reaching your goals. If something is not working, you can always adjust your spending, channel, or messaging until you get it right. We are continuously monitoring our campaigns to make sure your digital initiatives are fully optimized.
Customer Retention Marketing is the process of engaging your existing customers and motivating them to continue buying from your company. This is done by putting your brand in front of these customers in the form of various digital campaigns such as social media and e-mail marketing. This is different from lead-generation because you have already converted these customers.