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SEO specialists spend a phenomenal amount of time and effort trying to figure out not just ‘what works’, but also ‘why’. Every time Google updates it’s algorithms, hundreds of groups around the world kick into high gear experimenting, fiddling, analyzing, and recording the results to share with their ‘in crowd’. For the last decade or so, things have been fairly tumultuous, with Google silently or openly shifting or in some cases even completely reversing their policies on certain aspects of the SEO business.
In the past few years, however, they seem to have settled on a certain, specific set of attributes that they’ve decided make a particular backlink more or less ‘juicy’ for SEO purposes. It all started with a patent Google filed that lays out exactly what they think about backlinks. It’s a long and complicated document, but here’s the takeaway that every organic SEO company should know about:
And there you have it — all of the positively-known rules for creating the Perfect Backlink, according to Google’s patent, which we would totally link to except that we want to keep our links to a minimum according to our very own rules. Look it up on your own: it’s US7716225.