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Dental PPC Management
Paid Advertising Strategies For Dental Practices

Pay per click and Google Ad campaigns are the perfect complement to existing digital marketing strategies. When executed correctly, they can amplify your message and extend your reach across your target audience. Our proven techniques were designed to help you generate a consistent pipeline of leads and new patients.

Specializing In Dental PPC Marketing Strategies

We have spent years helping dental practices stand out using Pay Per Click campaigns on Google Ads. Our clients have consistently seen an increase in leads and patients after working with us to launch targeted campaigns.

After our routine call, I hang up the phone and then went to google to see what DCM Marketing Expert told me to look at. I was astonished when I saw my business on top 3 in maps already after just 30 days. It was a big surprise. Previous marketing companies promised a lot but delivered nothing. With DCM I have seen for the past 5 years nothing but an increase in New Patients. I am happy I decided to give DCM a chance many years ago and OMG they have delivered on their promise of at least 500% + ROI.

Alla Kats

Alla Kats, DDS - Reseda, CA

Our patients always tell us that we have the best website they’ve come across! They love the pictures and the design of the site. DCM knows exactly what is needed to make sure your website does its purpose and converts for us . We had to hire a new person just to answer the new patient calls and emails. The number of new patients went from 5-7 per month to 15-19 per month. We are 100% satisfied!! Also, our marketing costs have reduced while gaining these new patients Thanks guys for everything.

Gennadiy Orlovetsky

Gennadiy Orlovetsky, DDS – Simi Valley, CA


five star service


The Pay-Per-Click Experts

Not only are our marketing experts well versed in the art of PPC advertising, but they also bring to table decades of experience crafting campaigns specifically for the dental industry. Where other agencies can only deliver basic strategies, we tailor ours to your industry using our years of knowledge and experience.

“After our routine call, I hang up the phone and then went to google to see what DCM Marketing Expert Alex told me to look at. I was astonished when I saw my business on top 3 in maps already after just 30 days. It was a big surprise, thanks, guy Now I will do whatever you tell me to do 😊.”

Joshua Christen


DCM Marketing Expert
Pay Per Click

Campaign Management and Keyword Targeting

The reason a practice like yours works with an agency like ours is to gain the edge over your competition. Most marketing beginners can navigate their way through launching a basic Google Ads campaign, but what happens when that campaign does not deliver results? What do you fix? How do you diagnose the issue? You can’t, unless you have done it before.

Our team not only creates campaigns but monitors and tweaks them for peak performance. We also craft a unique keyword list based on what your customers are searching for. This includes unique keywords such as ‘dental implants’, ‘porcelain veneers’, and more. When you invest in our PPC team, you gain a partner who will not stop until your ads are at the top of the page and delivering leads.

Pay Per Click

Getting Your PPC Campaigns Started

Our PPC campaigns focus on precise geo-targeting. This allows us to focus on the area surrounding your practices in order to target the people most likely to be looking for a local dentist. We target based on geographical parameters such as:

  • Location City
  • Neighbor and School District
  • State
  • Region Of The Country
Pay Per Click

Comprehensive PPC Campaign Management

Unlike other agencies, we will not deploy your campaign one time and then lock you into a long contract that only covers minimum maintenance. We are dedicated to managing and improving your PPC campaigns on a weekly basis. We also believe in earning your business even after you have initially signed on. That is why we give our clients a 30-day notice option to end your contract if you are not completely satisfied with your results.

We also promise to provide weekly performance reports and walk you through any questions or concerns you may have. You can leave the difficult parts to us, but we are more than happy to go into as much or as little detail as you would like. We want to make sure you have a full understanding of where your budget dollars are being utilized.

Call Tracking

Tracking Your PPC Leads and Converting Them Into Patients

As your digital marketing efforts grow to include paid and organic search efforts, it will be crucial to track where your leads are coming from. You are going to want to know which campaigns are delivering the best results. We do this for you by tracking patient phone numbers back to the campaign they originated from. This way, we can analyze the return on your marketing investments and adjust our strategies according to which tactics are making the most money for your practice at any given time.

Maximizing Your Dental PPC Ads

When you pay for advertising, it’s with the expectation that it’s going to generate more business for your dentistry practice. PPC ads work, and they work well, but you’ve got to know what you’re doing. At Dot Com Media, we know how to run a successful PPC campaign so that you pay less for your ads but generate as many leads as possible.

Although PPC ads are extremely effective, the process isn’t easy, and it can be expensive if you don’t understand how the process works. You can’t just expect to pay for the number-one spot on a search engine’s results page, because it doesn’t work that way (and you probably couldn’t afford it).

Website Design Process

Google uses an algorithm called ad rank—based on your website’s quality score, your ad’s formatting, keywords, and your bid amount—to decide where to input your ad in a search. Dot Com Media goal is to get you as many leads as possible while improving your ad’s rankings and reducing the amount of money you pay per click, so that you can receive a good return on your investment.

Frequently Asked Questions

Great question! In its purest form, it is a type of advertising that is delivering through digital channels such as your website, SEO, SEM, e-mails, text messages, and social media. If you’d like, we would be happy to set up a call to walk you through several examples that would work for your brand.

We’re glad you asked! It stands for Search Engine Optimization, and it refers to the process of improving your website to be easily found in relevant search results. Traditionally, SEO strategies focus on improving your standing for popular search engines such as Google and Bing.

Digital marketing is ideal because you can always track your money and how effective the campaign was in reaching your goals. If something is not working, you can always adjust your spending, channel, or messaging until you get it right. We are continuously monitoring our campaigns to make sure your digital initiatives are fully optimized.

Customer Retention Marketing is the process of engaging your existing customers and motivating them to continue buying from your company. This is done by putting your brand in front of these customers in the form of various digital campaigns such as social media and e-mail marketing. This is different from lead-generation because you have already converted these customers.