Prospects browsing the internet are four times more likely to watch a video than read text. Therefore, it is critical that you incorporate videos that explain your services and answer commonly asked questions throughout your website. This will provide a more engaging experience for your visitor.
Dot Com Media is amazing. The team is made up of incredibly smart, hard-working people and they genuinely care about their clients and projects. They’re more than willing to take on big, unexpected challenges and they always deliver results. I would recommend these folks to all my friends who own businesses!
When running a business it is very important to stay on top of things. And with today’s technology, there are so many options for marketing your business. Dot Com Media is the best in their field at doing just that. They are very professional and very helpful. I would definitely recommend them to anyone needing a huge boost in their new client acquisition!
When it comes to marketing dental practices, knowing how to create a professional video is not enough, nor is a basic understanding of video marketing best practices. You need a team of experts like ours that has been working with dental practices for decades.
“Thanks to Michelle and DCM team, we found the issue I had for years with my NAP confusion where many companies who I have hired messed it all up. Now my NAP is implacable and I see the difference when people find me on different directories as well, not just Main once. Very productive call guys, Thanks.”
We understand that budgets are small, and dollars are precious. Before you commit them, you need to understand how the spend is going to benefit your brand. Simply put, videos are the wave of the future. Nearly 80% of Internet users watch videos on a weekly basis and over half watch videos every day. When these consumers are searching for something, they want a video that deliver the answer they are looking for.
We have learned that 85% of consumers who view a company’s promotional video are likely to become customers or patients. Your competitors are taking notice…we have seen a drastic increase in the number of videos being created and hosted on brand sites.
If you are looking for new patients and you know that videos are the way to attract and convert them, why wouldn’t you assign those precious budget dollars to an aggressive video marketing campaign?
The best part about our video marketing solutions is our flexibility and ability to adapt. Our team starts each video from scratch. We learn about the topic, target audience, and goal of each individual piece of content before creation begins. This helps us to understand what needs to be shown and where it needs to be placed.
Video marketing of any kind has the added benefit of helping with your overall SEO. Google knows that millions of users turn to YouTube for answers to everyday questions and for information about specific topics. By identifying your target audience’s most commonly asked questions and creating a YouTube series with the answers, you can engage your audience and increase your search rankings at the same time.
No amount of marketing can equal the power of one person telling another person about how great a product or service turned out to be. When consumers see that what you are selling has worked for someone else, the validation is invaluable. To increase your conversions, you must have client testimonials on your website.
The beauty of video testimonials is that you can see the genuine emotion people showcase when talking about your practice. Prospective patients can see first-hand how your services impacted the lives and smiles of past patients. Once they see how well you did with others, they will be more likely to trust you with their oral health.
Great question! In its purest form, it is a type of advertising that is delivering through digital channels such as your website, SEO, SEM, e-mails, text messages, and social media. If you’d like, we would be happy to set up a call to walk you through several examples that would work for your brand.
We’re glad you asked! It stands for Search Engine Optimization, and it refers to the process of improving your website to be easily found in relevant search results. Traditionally, SEO strategies focus on improving your standing for popular search engines such as Google and Bing.
Digital marketing is ideal because you can always track your money and how effective the campaign was in reaching your goals. If something is not working, you can always adjust your spending, channel, or messaging until you get it right. We are continuously monitoring our campaigns to make sure your digital initiatives are fully optimized.
Customer Retention Marketing is the process of engaging your existing customers and motivating them to continue buying from your company. This is done by putting your brand in front of these customers in the form of various digital campaigns such as social media and e-mail marketing. This is different from lead-generation because you have already converted these customers.