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What is Local SEO?

Local SEO is the process of optimizing your website to rank high for local searches. If you own a small local business, you do not need to be competing with national brands, but you do need the customers in your immediate area to find your website when they search for a service like yours. For example, if you own a local bakery, you do not want to compete with Pepperidge Farm for search results, but if someone in your town searches for “best donut near me”, you will want your website to appear first on their search results page.

Better local SEO leads to more website traffic and more potential customers. This is a key factor in growing your small businesses quickly and effectively.

Why You Want to Invest In This Area

When it comes to running a small business, it is important to spend your limited funds thoughtfully. By investing in local SEO services, you will gain an edge over your competitors. Local SEO is a cost-effective, low-barrier way to skyrocket your sales and revenues.

Dot Com Media is amazing. The team is made up of incredibly smart, hard-working people and they genuinely care about their clients and projects. They’re more than willing to take on big, unexpected challenges and they always deliver results. I would recommend these folks to all my friends who own businesses!

testimonial

Sara Greenspan - Manager
Cleaning Agency in LA - MaidServe

When running a business it is very important to stay on top of things. And with today’s technology, there are so many options for marketing your business. Dot Com Media is the best in their field at doing just that. They are very professional and very helpful. I would definitely recommend them to anyone needing a huge boost in their new client acquisition!

AGUIE BLANKS

Eugene Parhomskiy - Manager
LA Painting Services - PaintCoPro

Your Marketing Expert

Our team of marketing experts is lead by Vlad Blits. He has 20 years of experience in marketing small businesses and understands that your small company needs to see a return on investment for every dollar spent. We believe that an effective local SEO campaign is the most cost-effective way to attract new customers, and our team of experts will work diligently to ensure that you see a good return on your investment.

“It was a very productive call. It was a usual customer service call which I get from DCM every month but then Ninna presented me with AI ChatBot to try for 30 days free of charge – where after we implemented it within 2-3 weeks my ROI went up 200%. And this is just the beginning. As usual DCM you guys outdo yourself !!!“

Mark Rabinovich

MARK RABINOVITCH – ATTORNEY AT LAW

DCM Marketing Expert
Local SEO Solutions

Step 1: Selecting Keywords

Our first step in your local SEO campaign will be exploring keywords that relate to your service. For example, as a local bakery owner, your customers are likely to search for things like “fresh bread”, “bagels”, “pastries”, “desserts”, and more. Once we have a comprehensive list of related keywords, we will want to expand that list into commonly used search phrases. People tend to ask their search engine questions and include their location in their searches. For example, a searcher in your town may look for “best bread in my town” or “who has the best bagels?”.

Today’s users are impatient, and they want quick and relevant information. By optimizing your site for these types of local searches, we will be able to connect customers to your business quickly and efficiently by placing your site at the top of their search results page.

Local Organic SEO

Step 2: Local SEO Optimization

When it comes to optimizing your site, you want to start with your core pages. Generally speaking, these will be your homepage and your services/product page. We will begin by getting those pages fully optimized for the keywords you identified in step one before moving on to your blog, FAQs, and content pages.

Here is how we will accomplish this:

  • We will optimize your homepage meta description and H1 tags
  • We will conduct more research and include more keyword phrases your customer are likely to use
  • We will target specific market segments
  • We will increase your local visibility
  • We will add your listing to Google My Business
  • We will go after mobile device searches
Local Organic SEO

Step 3: Develop Citations and Links

Once your site is fully SEO optimized, the next step will be listing your site in various locations around the web. The more third-party sites that reference your site and link back to it, the better your Google ranking will get. We achieve this by bolstering citations and backlinks.

Citations are a listing of your business NAP, or name, address, and phone number. This will increase your business’s visibility locally. Online directories include Yelp, local directories like your town’s Chamber of Commerce site, and industry-specific directories. Citations should be methodically built. If they are not identical across all directories, they will not help your SEO efforts.

Backlinks are any links to your website on another party’s site, and they are very important to SEO rankings. Some directories leave space for backlinks, but in a lot of cases we will be sharing a brief description of your business or even a piece of written content that will provide a backlink to your site.

Maximize Revenue with a GMB Marketing

Step 4: Building Local Reviews

Online reviews help to both build your company’s reputation and communicate with Google that you have a legitimate business with satisfied customers. All reviews are valuable, but when it comes to Google rankings, Google My Business Ads are the most significantly considered.

In this step of the SEO process, we will help you to solicit reviews from current customers. It will involve a bit of email marketing. We have found that people are more likely to leave a review when they are asked for one directly, so we will help you to develop a process of generating a Google My Business review link and sending it to your current customers along with some encouraging copy. It can be a lengthy process, but the reviews you collect will be worth the effort.

Step 5: Tracking, Analyzing, and Adjusting

Once you have taken active steps to improve your SEO ranking through onsite optimization, citations and backlinks, and customer reviews, it will be time to measure your results. When it comes to SEO metrics, there are three important things to stay on top of:

Ranking: Your ranking is where your company appears on a Google search results page. Each Google search you conduct is based on your location and your previous browsing history, so in order to keep track of your rank from an objective perspective, we use a proprietary ranking tool to show you your current ranking.

Traffic: The better you rank, the more traffic will be driven to your site. We recommend that our clients collect traffic data monthly in order to watch your traffic grow over time. It is best practice to do both short-term and long-term comparisons. For short-term comparisons, compare the current month’s traffic to the previous month’s traffic. For long-term comparisons, compare the current month’s traffic to the same month from the previous year. That way you will be able to view growth over time. This is particularly important for seasonal businesses.

Leads: Finally, track the leads that are coming in through your website. Webform submissions can easily translate into paying customers. This is how we calculate the return on your SEO investment.

If at any point these metrics are moving in an unfavorable direction, we will adjust your SEO plan in order to get you back on track.

SEO for your business

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Frequently Asked Questions

Great question! In its purest form, it is a type of advertising that is delivering through digital channels such as your website, SEO, SEM, e-mails, text messages, and social media. If you’d like, we would be happy to set up a call to walk you through several examples that would work for your brand.

We’re glad you asked! It stands for Search Engine Optimization, and it refers to the process of improving your website to be easily found in relevant search results. Traditionally, SEO strategies focus on improving your standing for popular search engines such as Google and Bing.

Digital marketing is ideal because you can always track your money and how effective the campaign was in reaching your goals. If something is not working, you can always adjust your spending, channel, or messaging until you get it right. We are continuously monitoring our campaigns to make sure your digital initiatives are fully optimized.

Customer Retention Marketing is the process of engaging your existing customers and motivating them to continue buying from your company. This is done by putting your brand in front of these customers in the form of various digital campaigns such as social media and e-mail marketing. This is different from lead-generation because you have already converted these customers.

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