Google Remarketing is a cost-effective campaign strategy that broadens your market reach, increases customer retention, improves your potential returning customers rate, lowers your CPC, and increases conversions by 300-400%!
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Our strategy focuses on using a cost-effective marketing tactics to drive traffic to your website. Considering that Internet initiatives outpace traditional marketing as the most cost-effective marketing tool, we can drive traffic to your custom websites with our digital marketing initiatives. Our pool of experts headed by Tim Healy will use well-built optimization to rank your website at the top of the search results page. Tim’s 20 years of experience in small business will help you earn a positive ROI on every dollar spent.
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The web is a gigantic database to search for information. While browsing the web, it is possible to run into product ads you have previously searched for because browsers store your previous search information. These types of ads are called “remarketing” ads, and they can be incredibly effective. If an ad is unavoidable, it commands attention. Simple as that.
PPC remarketing is synonymous with retargeting. Itis a marketing tool that allows you to re-engage selected potential customers from your website who have previously demonstrated interest in your products or services. For example, visitors visiting your site within the past six months can be delivered retargeting ads that uniquely target them with PPC advertisements.
Google’s Dynamic Remarketing service integrates seamlessly with Google advertising programs. It is a powerful advertising solution for retailers. With Google Ads and Google Product Listing Ads, retailers can use dynamic marketing to generate personalized advertisements for anyone who has previously visited their website.
Google Dynamic Remarketing, a solid business solution:
Remarketing is a dynamic marketing tool that engages customers in your brand based on past interactions with your site.
Potential users are first identified as website visitors or shoppers who have abandoned their shopping cart. This group of potential users is considered your target lists. Your Google Ad Manager has already collected IP information or device information for these users when they attempt to visit other sites. Your retargeting system will display the ads for the products or services these potential users have already looked at. With this technique, you can increase the likelihood of your targeted users returning to your site and completing a purchase.
Google Ads is a powerful tool for creating and optimizing a remarketing campaign. Google Ads allows you to select from predefined remarketing lists or create a customized list in Google Analytics. You can fine-tune your remarketing strategy within Google Ads by choosing from your custom remarketing lists in order to create your targeted campaigns.
Great question! In its purest form, it is a type of advertising that is delivering through digital channels such as your website, SEO, SEM, e-mails, text messages, and social media. If you’d like, we would be happy to set up a call to walk you through several examples that would work for your brand.
We’re glad you asked! It stands for Search Engine Optimization, and it refers to the process of improving your website to be easily found in relevant search results. Traditionally, SEO strategies focus on improving your standing for popular search engines such as Google and Bing.
Digital marketing is ideal because you can always track your money and how effective the campaign was in reaching your goals. If something is not working, you can always adjust your spending, channel, or messaging until you get it right. We are continuously monitoring our campaigns to make sure your digital initiatives are fully optimized.
Customer Retention Marketing is the process of engaging your existing customers and motivating them to continue buying from your company. This is done by putting your brand in front of these customers in the form of various digital campaigns such as social media and e-mail marketing. This is different from lead-generation because you have already converted these customers.