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Targeted email marketing is a powerful tool for getting word out about your business and products. When used effectively, it could mean all the difference between better conversion rates and poor business. At the same time, your targeted email marketing strategy needs not be challenging. Unless you lack the skills, or time, you...
There are many online promotional tools available to internet marketers. One of these online marketing tools is social bookmarking. The aim of every internet marketer is to reach out to as many people as possible. But how effective is social bookmarking in attaining this goal? Is this promotional tool as effective as other...
More and more SEO specialists are discovering the unrivalled potential of video SEO as a marketing tool. So far, the most successful online marketing strategy is one that incorporates video SEO among other marketing tools such as custom blog creation, PPC Management, social bookmarking etc. When used effectively, Video SEO can have a...
The online business environment is nothing like the physical business environment. Money changes hand faster, and competition is stiffer. Any serious online business must therefore invest in expert SEO to remain competitive in a business environment that is not only rigorous, but also highly differentiated. Creating top SEO content is no simple task,...
To realise real success, online businesses must strive to dominate Google among other search engines. When you dominate Google (representative of all other search engines), you automatically set up your website for unlimited traffic, and consequently, more sales. With legitimate strategies of SEO Specialists, you can easily ‘entrap’ or ‘enslave’ Google bots to...
PPC management is increasingly becoming popular as an internet marketing strategy. More and more SEO specialists are finding PPC management a useful tool in improving the overall performance of their marketing strategy. While most top SEO strategies are as effective as PPC management, the latter is beneficial in these three main ways. To...
Pay-per-click marketing is one of those classic double-edged Damocles Swords. It hangs over your head, glittering evilly at you, taunting you with it's power -- but will it fall into your hand handle-first, or will it take your arm off? The reason that most people are (rightfully!) scared of pay-per-click is that there...
Okay, so your PPC bill is getting out of control. Do you stop running ads right now? You don’t have to stop your PPC management, but you should let us take it over for you. It’s only an expense if you’re not getting a return that’s more than what you’re putting into it....
The analytics for a targeted email marketing campaign are not as simple as the number sent compared to those that responded. That’s only the first level. Of those responses, how many signed up or made a purchase? How long did they stay on site? How many pages did they visit and which ones?...