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The analytics for a targeted email marketing campaign are not as simple as the number sent compared to those that responded. That’s only the first level. Of those responses, how many signed up or made a purchase? How long did they stay on site? How many pages did they visit and which ones? These are all numbers that need to be taken into consideration when evaluating whether an email campaign was successful or not. The most important is the one that affects your bottom line – the conversion number.
A conversion is different for every business. If you’re looking to build a list of subscribers, all you need is a sign-up. If you’re selling a product or service, you need visitors to actually spend money. Does your website inspire consumer confidence? Are the “Buy Now” or “Sign-Up Here” call-to-action commands or buttons in spots where visitors can easily see and understand them? Is your website visually pleasing, a place where your clients and customers don’t mind spending a little time?
Here at Dot Com Media Moguls we look at every measurement, tracking statistic, and metric possible when we do a targeted email marketing campaign or PPC Management. Both services are directly reliant on the effectiveness of your landing pages and capture pages. Not only that, but the instant results we get from email and PPC tell us whether or not you’ll get good results from our organic SEO campaign. If the site converts well for paid traffic, it will convert even better for search traffic. Those are the people who are voluntarily looking for the products and services you have to offer.
Using a variety of different tools and methods, we fine tune your capture pages to get the best results possible. A/B testing is one of those methods; small test groups are another. Before we go all-out on a targeted email marketing campaign we make sure that your site is going to convert the traffic when it arrives. If not, our efforts and your money are wasted. That’s something that doesn’t happen here at Dot Com Media Moguls. Customer satisfaction is our number one priority. Conversions and the profits they generate for you are the way that we earn that satisfaction.