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There are many online promotional tools available to internet marketers. One of these online marketing tools is social bookmarking. The aim of every internet marketer is to reach out to as many people as possible. But how effective is social bookmarking in attaining this goal? Is this promotional tool as effective as other tools such as PPC management, targeted email marketing, and custom blog creation?
Social bookmarking involves promoting your business and products on social media sites. Myspace, Facebook, Twitter, and other such like platforms do not qualify as social bookmarking sites. Social bookmarking sites are a little bit different. Unlike typical social networking sites, social bookmarking sites allow users to link to favourite web pages. So, how is all this effective? Provided your site is resourceful, and provides useful info, your social bookmarking strategy will be effective.
How? Firstly, social bookmarking provides for effective back linking. As you add links to favourite pages, you establish links back to your websites. You stand to benefit a great deal since social bookmarking sites have higher PRs, hence more high quality traffic.
Social bookmarking is like free advertisement. Once you create an account with a social bookmarking site, you are able to publish links. If someone likes your website, he/she may bookmark it, in the process giving you an additional ‘free’ back-link hence increased traffic. Social bookmarking is an effective promotional tool that will not interfere with traffic gained using other tools such as custom blog creation, targeted email marketing, and PPC management.
Yet social bookmarking, just like any other promotional tools, will be a total waste of time and money if your website lacks expert SEO content. Nothing is as repulsive as drab content that is poor in SEO. Get SEO specialists to help you fix up your content – optimizing it to appeal both to human visitors and to search engines.