The structuring of your mobile website design will greatly influence how your target audience interacts with your business (products), especially in this time and age when more and more users are taking to surfing the web on mobile devices. The right mobile website design is an effective marketing tool, and when coupled with...
Targeted email marketing is a powerful tool for getting word out about your business and products. When used effectively, it could mean all the difference between better conversion rates and poor business. At the same time, your targeted email marketing strategy needs not be challenging. Unless you lack the skills, or time, you...
Just the other day, the guys over at Google made some significant changes to their algorithm, forever changing how search engines mine for results. They installed an update, a nifty piece of code christened Panda. In essence, Panda is meant for greater good, which according to Google is to filter out low quality...
There are many online promotional tools available to internet marketers. One of these online marketing tools is social bookmarking. The aim of every internet marketer is to reach out to as many people as possible. But how effective is social bookmarking in attaining this goal? Is this promotional tool as effective as other...
Your business and your product will remain in the dark where no one will see it, if your online marketing strategy lacks the touch of an expert SEO specialist. While content is king in the online world, you can only count on top SEO services to optimize your content for improved visibility on...
To realise real success, online businesses must strive to dominate Google among other search engines. When you dominate Google (representative of all other search engines), you automatically set up your website for unlimited traffic, and consequently, more sales. With legitimate strategies of SEO Specialists, you can easily ‘entrap’ or ‘enslave’ Google bots to...
PPC management is increasingly becoming popular as an internet marketing strategy. More and more SEO specialists are finding PPC management a useful tool in improving the overall performance of their marketing strategy. While most top SEO strategies are as effective as PPC management, the latter is beneficial in these three main ways. To...
Just like traditional marketing in the physical world, your internet marketing is only fruitful if you can get through to your target audience. The web creates a huge portal of possibilities by opening up your business to the world. At the same time, it exposes your business to even stiffer competition from millions...
One of the most difficult parts about explaining SEO to someone who is used to a traditional business model is explaining why SEO doesn't have a fixed ROI. Most small business owners are used to the standard keystone method of pricing -- if they invest $X, they expect a return of 2*$X, plain...
Okay, so your PPC bill is getting out of control. Do you stop running ads right now? You don’t have to stop your PPC management, but you should let us take it over for you. It’s only an expense if you’re not getting a return that’s more than what you’re putting into it....
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