Tips for Effective Mobile Website Design

Posted on June 17, 2012By Vlad Blits

The structuring of your mobile website design will greatly influence how your target audience interacts with your business (products), especially in this time and age when more and more users are taking to surfing the web on mobile devices. The right mobile website design is an effective marketing tool, and when coupled with other online marketing strategies such as targeted email marketing, custom blog creation, and PPC management, it can mean all the difference between success and failure.

You want to stand out from the crowd. You want to provide reliable and fast solutions with your mobile website. You want your target audience to have a rich user experience on your mobile website, because only then will they feel comfortable enough to complete purchases. Keep in mind that the online world is a highly competitive arena, and if your mobile platform is everything short of high quality, your prospective clients won’t hesitate switching to your competition. With this in mind, what are some of the top considerations when designing your mobile website?

Simplicity is Key in Mobile Website Design

Use those fancy flash videos and tons of scripts liberally only on your desktop website. Adopt a lightweight design (with fewer videos and no scripts) for your mobile website design. Mobile devices have limited display widths, as well as limited processing power. What you need is a mobile website that loads fast. Hire top SEO specialists to create high quality SEO content that is straight to the topic.

Application-Rich Mobile Website Design

Go for a top web design company that will give you solutions tailored for the different environments in all popular mobile OS. Have one or two applications that are in line with your business. Applications are easy and quick to access, hence great for dispensing quick solutions to your customers.

Useful Mobile Websites

While a mobile website design is a great marketing tool, it should be an effective sales platform as well. A few purchases can be made online, but there are some goods that require visiting a physical storefront to purchase. You mobile website should be able to provide directions, or at least a click-to-call button.

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