There was a short period of time after the Panda update hit that expert SEO people were actually declaring the "death" of keywords…as if the actual foundational mechanic that Google relies on for basically everything the search engine does at all ever would suddenly just go away. Of course keywords didn't go away...
Okay, so you have probably received about five hundred million phone calls about Mobile Optimization. AND, like most people, you are probably wondering if this is JUST some sales pitch that an SEO company is throwing at you. So, what is the REAL deal on mobile optimization? Is this important to helping your...
It happens to every single SEO specialist at some point in their career -- usually, in our experience, about every other month: some new client asks you if you do "black hat SEO," usually meaning "can you somehow hack, cheat, or otherwise use an illegal or unethical practice to get us an advantage...
It was 2014 that the number of mobile-device users worldwide exceeded the number of desktop (and laptop) device users for the first time. It was 2015 that studies showed Americans spent more of their Internet time on mobile devices than on desktop/laptop devices. 46.7% of all retail website traffic was from mobile devices;...
There's a goodly number of SEO techniques from yesteryear that simply aren't viable methods of accomplishing anything today. For example, the once-honored technique of submitting your website to a long list of hundreds of website directories…is dead. Directory submission is just a massive waste of time nowadays, because Google doesn't give any cred...
One of the big myths about SEO is that it is divided into "white hat" and "black hat" camps, and that "black hat" SEO is somehow more powerful but also capable of getting you into serious trouble with Google. It's a myth for a few reasons: first, there is no division -- there's...
SEO is one of one of the many subjects that seems fairly easy when you're new -- and then the more you learn about it, the more you understand just how insanely much there is to learn about it. Today, we're going to get into one of the deeper levels of expert SEO...
SEO is all about getting visitors to your site so that they can have the chance to get sold on whatever you're offering. So why, if SEO is about increasing the number of visitors to your site, are so many SEO specialists offering A/B testing services that have nothing to do with driving...
When you start a blog, no matter what it's about, the worst thing that can happen is nothing. That is to say, the worst thing that can happen is that you put yourself out there, put in the effort, and get no response from the world at large. There's a number of reasons...
Every business thrives when it adapts to its own resources and limitations. If you have a large pile of startup funding, but not much by way of income, for example, it's the right time for your business to invest in those things that will turn your initial capital into cashflow over time. In...
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