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Per-per-click marketing – shortened to PPC – is one method of SEM, search engine marketing, which is centered on bidding on space for ads across search engines or on other populate sites. PPC management is what you call hiring another company to make sure that your PPC campaigns accomplish their goals.
What Are The Benefits?
For a second, consider search engine optimization – SEO – the other hand of search marketing. Sure, it’s free and gets you into search engine ranking; but it’s difficult for a new website to pull this off. There’s no authority for you, and because of the ever-changing rules and climate around SEO, it can be hard to sustain for long.
Per-per-click marketing gives you another solution. Bidding on keywords put you at the top of search engine ads if you win the bid – which is especially useful for a new website that can’t get into, say, Google’s normal search rankings, especially if your site is brand new. With PPC management, you can push traffic toward your website and get to making sales the day you launch!
This Sounds Complicated: Who Can Do PPC Management?
The good news is: anyone! The bad news is: it isn’t easy. Google offers an AdWords course, which will teach you how to bid on certain keywords and the keywords you want to make sales, but it can be very time consuming (it can take weeks!) to learn, and without the experience, difficult to pull off – and so plenty of new business owners find themselves turning to agencies or manage the pay-per-click process. Since these agencies have experience in PPC Management, they can make sure you’re turning profits from the first step out with a few easy steps and no time spent.
Why Do You Need to Manage You PPC?
There are plenty of reasons why. PPC is the favored form of search engine marketing for businesses that need to make a solid first impression on their first day out, and for a more established business, it’s a supplementary strategy to other SEO. The more ways your website is getting shared, the more traffic you’ll get – and if you’re invested in more than one, you have a safety net. If you lose your rankings on a search engine due to a change in the rules, you can keep pay-per-click to stabilize your profit margin while your ranking recovers.