Video SEO is all the rage right now -- YouTube continues to add more new content every day than a human can watch in their entire lifetime; descriptive videos convey the essence of products and services more easily than any amount of text; and of course a single good video can get dozens...
Social bookmarking is one of the more effort-intensive things that our SEO specialists" do for their clients -- it requires content to be bookmarked, and content always takes more work than 'brainless' links. One of the biggest challenges we have is in creating social-worthy content for niches that seem frighteningly disinteresting. Here's one...
The best advice you can take from anyone in terms of your PPC and SEO campaigns is to make sure you have synergy. If those guys aren’t working together, you have to ask why, and you have to make sure it changes! Firstly, despite the fact that they are very different ways of...
When it comes to spending your hard earned money on SEO or PPC it can be a difficult thing to do. Many businesses have a huge number of different outgoings, and it can seem difficult to part with cash for something that is not guaranteed. This is an understandable view point, but these...
Everything that happens in the world of SEO happens through a single tool: content. On-page SEO is designed to accentuate a piece of content and make it rank well. Off-page SEO is the art of creating more content that further accentuate the effects of on-page SEO. Content is how Google knows what a...
Last week, we introduced the basic paradigm of SEO specialists that don't really work to create content that matters to it's readers. We started down a short list of things that, according to SEOMoz, make content have impact. Let's keep looking at the elements that our top SEO content creators strive for in...
Content marketing is a relatively fresh concept in the world of SEO specialists, and a lot of us are getting it wrong. We top SEO types are really good at making sure that people see our content -- but a lot of us are stopping there, assuming that whatever conversion rates we manage...
In Part I, we discussed the fact that Top SEO companies have an extensive process that they put in motion in order to create viable and market-effective content strategies for any industry, no matter how banal. The first three steps of the system were: · Research (know your industry) · More Research (know...
PPC management is a term related to the attractive pay-per-click system. If you aim to set up a pay-per-click campaign, get into collaboration with SEO specialists. It is important that you outsource your PPC management to a trustworthy service. There are highly optimized websites that you will be competing against, and therefore SEO...
Being the latest popular way to promote your blog, social bookmarking still has its skeptical crowd. Have you seen those colorful buttons bearing popular symbols at the end of a post or besides it, which invite you to post it to a social network you’re using? That’s how the social bookmarking works, and...
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