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Everything that happens in the world of SEO happens through a single tool: content. On-page SEO is designed to accentuate a piece of content and make it rank well. Off-page SEO is the art of creating more content that further accentuate the effects of on-page SEO. Content is how Google knows what a page is about and why to care. Content is what your customers see and associate with your business.
Content is everywhere. So how does an SEO specialist make sure that he gets the maximum amount of eyes on his content? There’s three phases to the process.
Phase 1: Creating the Content
This is the on-page SEO part. While an (assumed to be male) SEO specialist is creating his content, he makes certain to follow the basic rules of on-page SEO:
Phase 2: Socializing the Content
When the content first hits the web, an expert SEO guy will go on a social media frenzy:
Why all this? Because for the first two weeks, Google loves social media mentions more than it loves anything else — and it’s just good practice to get people buzzing about your content in the first place; both mean more eyes on your content, which is the goal.
Phase 3: Backlink Building
From that point on, it’s all about building backlinks in the traditional SEO fashion. The social buzz will help, because it means you’re not building up from zero to first-page, and the SEO solidification essentially helps the content maintain (and later improve) its rank.
That’s how you get your content seen.