If you are the owner of an online business and are wondering how you can keep up with the increasingly complicated technology, there are a few different things you can do in order to maintain a visible online presence and increase traffic to your site. One is to hire someone to do a...
To carry out a professional marketing campaign you need a targeted email marketing list. Having one of these can ensure that your message reaches the right people, thus increasing your potential for more business. There are rules and guidelines that should be followed in a successful email campaign. Don’t buy email lists. These...
What is Targeted Email Marketing? With so many people doing business online, a targeted email marketing campaign is the way forward. It is important to ensure that you don’t send emails to anybody and everybody – the consequences of this are damaging. You must only send emails to people who have requested them...
This is the third and final of our installments in our little mini-series on targeted email marketing. In our first post, we talked about how to convince people to sign up. In our second post, we discussed how often you could try to sell your list on something in the context of autoresponder...
A couple of weeks ago, we talked about targeted email marketing and how to get your clients to opt-in to your list. Today, we're back on the topic, but today, we're looking at the question "What do you do with your list once you have subscribers?" It sounds like an easy answer --...
Targeted email marketing is a specific style of marketing that involves finding some way to get people to "opt-in" or subscribe to your emailing list. Once you've gotten them to opt-in (many services even require them to do it twice), you essentially have their permission to send them email without being legally considered...
These days it is hard to know where to spend your money if you are looking to improve your website. For most people the obvious choice is on SEO or PPC, but there are other avenues to explore. Some people don’t want to get tangled up in a bidding war for adwords that...
If you want to kick-start a new campaign, or perhaps ignite a little rocket fuel into your weary website, then an email marketing campaign can be a great idea. You get to target a large number of people, and depending on a number of factors, you should end up with new business. Of...
The analytics for a targeted email marketing campaign are not as simple as the number sent compared to those that responded. That’s only the first level. Of those responses, how many signed up or made a purchase? How long did they stay on site? How many pages did they visit and which ones?...
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