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What is Targeted Email Marketing?
With so many people doing business online, a targeted email marketing campaign is the way forward. It is important to ensure that you don’t send emails to anybody and everybody – the consequences of this are damaging. You must only send emails to people who have requested them or given you permission to add them to your mailing list. This way you are ensuring that your targeted email marketing campaign is going to the right people. Using a combination of a mailing list on your website and social bookmarkingtools you can build up your email list very easily.
How to Carry Out a Successful Targeted Email Marketing Campaign
Once you have your target list, the next job is to write the email. It must be done in such a way that it grabs attention and isn’t flimsy. Start with the subject line – it should be attractive. The content must be well thought-out. Don’t bombard potential customers with rubbish, only relevant information and offers.
Do not send emails to those not on your list. If they haven’t asked for it, they don’t want it. If necessary, hire a company that specialize in carrying out targeted email marketing campaigns. They will use your social bookmarking tools to great effect, building up your list with relevant contacts.
What Are The Benefits of Targeted Email Marketing?
– You don’t need any software packages
– You can track responses easily
– Allows people to forward your email to someone else
– Easy list creation and management
– Edit and schedule campaigns easily.
Three Reasons To Use A Targeted Email Marketing Campaign:
– Enhance customer relationships
– Promote your products
– Sell products of your affiliates
Used in conjunction with social bookmarking, a targeted email marketing campaign is highly effective. Keep your content relevant, up to date and basic. Reach your target audience easily; grab their attention and hold on to it. Make sure that confirmed customers receive confirmation and receipts via the same medium. A well thought out targeted email marketing campaign, along with good customer service will ensure your name is seen and heard throughout the world of online business.