There's been several great articles out there comparing the RoI of SEO vs. PPC (if that little barrage of acronyms confuses you, this article might not be up your alley, just fair warning.) But most of these articles only show you a few scenarios -- what happens if you invest X in SEO...
A couple of weeks ago, we talked about targeted email marketing and how to get your clients to opt-in to your list. Today, we're back on the topic, but today, we're looking at the question "What do you do with your list once you have subscribers?" It sounds like an easy answer --...
There's a lot of hype around the idea of social media these days, and we're not going to beat around the bush -- most of it is crap. Social media is way overblown in a lot of respects, and it's a matter of pure math. It's simple: everyone wants to sell you on...
SEO specialists spend a phenomenal amount of time and effort trying to figure out not just 'what works', but also 'why'. Every time Google updates it's algorithms, hundreds of groups around the world kick into high gear experimenting, fiddling, analyzing, and recording the results to share with their 'in crowd'. For the last...
Targeted email marketing is a specific style of marketing that involves finding some way to get people to "opt-in" or subscribe to your emailing list. Once you've gotten them to opt-in (many services even require them to do it twice), you essentially have their permission to send them email without being legally considered...
Video SEO is all the rage right now -- YouTube continues to add more new content every day than a human can watch in their entire lifetime; descriptive videos convey the essence of products and services more easily than any amount of text; and of course a single good video can get dozens...
Social bookmarking is one of the more effort-intensive things that our SEO specialists" do for their clients -- it requires content to be bookmarked, and content always takes more work than 'brainless' links. One of the biggest challenges we have is in creating social-worthy content for niches that seem frighteningly disinteresting. Here's one...
These days it is hard to know where to spend your money if you are looking to improve your website. For most people the obvious choice is on SEO or PPC, but there are other avenues to explore. Some people don’t want to get tangled up in a bidding war for adwords that...
The best advice you can take from anyone in terms of your PPC and SEO campaigns is to make sure you have synergy. If those guys aren’t working together, you have to ask why, and you have to make sure it changes! Firstly, despite the fact that they are very different ways of...
By now we should all have heard of Linkbait. It’s a very broad term, but in essence it applies to anything on the web that can be harnessed and used to create backlinks to a site through its popularity. In other words, if you have a hilarious video of someone falling off their...
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