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Category Archives: PPC Management

  • Planning and developing your PPC management campaign

    We've all seen the "sponsored links" featured at the top of the page when we use a search engine to find a particular product, service, or information online. These priority links are sponsored by the search engine and are highlighted or emboldened to catch our attention. These links are a form of advertising,...

  • PPC Management for beginners

    New to the exciting world of PPC marketing? Then don't be surprised if the subject seems a little daunting to start with. As with anything the topic is full of its own special jargon and keywords which it's helpful to become acquainted with to understand exactly how it is that PPC management for...

  • How PPC Management can fine tune your campaign

    If you've done your research and decided that PPC marketing is a great idea for your business, then the next logical step you might consider is the potential benefits of using a PPC management service. If you've got to this stage with your ad campaign for your website then hopefully you already know...

  • PPC Management: A Paddle When You’re Up a Creek

    PPC management is the science of creating and maintaining profitable campaigns on pay-per-click (PPC) platforms like Google Adwords. Such platforms are capable of producing an extraordinary amount of traffic for a modest investment if they're set up correctly -- or being a complete waste of money if they're not. The Money Pit There...

  • How to Craft a PPC Management Budget

    Dozens of companies join AdWords and similar PPC platforms every day. The fact is, most of these folks have zero idea how much money they should be investing in their PPC efforts in order to maximize their RoI. That means that many of them are overspending -- and even more are underspending --...

  • PPC Management Is Crucial To The Augmentation Of The Visitors Count

    Pay-Per-Click (PPC) management is a technique to manage the business cost and all the involved components of a PPC account. The PPC management is a wonderful internet marketing strategy that can drive more visitors to your website. PPC is a paid campaign in which the role of keywords is essential. The PPC campaign...

  • Using PPC Management to Benefit You

    In today’s world, there are so many ways to get your product out there and on the lips of consumers. A great advertising method is the PPC, or Pay Per Click, Management services. Fancy words aside, it means that your company pays for every time someone clicks onto your page. But how to...

  • Do You Really Need PPC Management?

    This is actually quite a common question among businesses out there, do you really need PPC management?  Because many times they may think that running of a pay per click campaign is simple and try to do it in-house.  This is often because they feel it will be a great way to save...

  • PPC Management Workflow Checklist Pt. II

    In Part I of this two-part series, we took a look at what a PPC management expert should expect to do on a daily and weekly basis. Today, we're going to look at a couple of longer lists: the monthly and quarterly PPC management tasklists. Monthly PPC Management Tasks Review your clients' goals...

  • PPC Management Workflow Checklist Pt. I

    Pay-per-click marketing is an enormous and complex job filled with dozens of tasks. It's easy to lose track of something, and when you do, disaster can result. That's why we're spending the next couple posts going over a few basic PPC management checklists -- things that you need to do, and when you...

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