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In Part I of this two-part series, we took a look at what a PPC management expert should expect to do on a daily and weekly basis. Today, we’re going to look at a couple of longer lists: the monthly and quarterly PPC management tasklists.
Monthly PPC Management Tasks
Quarterly PPC Management Tasks
For high-traffic accounts, you might want to bump some of those quarterly goals to weekly. And there you have it: if your PPC management company keeps up on these lists, you should have little problem achieving a decent RoI with your pay-per-click campaigns.