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There are many different ways to reach potential and existing customers through the internet, such as targeted email marketing. This is a type of marketing that is often overlooked or shrugged off as an ineffective method for attracting customers. The truth is that properly creating an email campaign is a highly effective way to inform customers of new products and services. If you are looking for additional ways to keep your customers informed, then think about using targeted email marketing.
Acquiring a Mailing List
Before you can start a marketing campaign using email, you will need an email list. This can be done through two different methods. You can either purchase a list of names from a company that builds mailing lists or build your own list. Obviously, buying a mailing list will be quicker than building your own; though, building your own mailing list will provide you with a list of existing customers. This can be done by including a sign up form on your website or after a customer has made a purchase.
Starting a Targeted Email Marketing Campaign
A targeted email marketing campaign starts with the mailing list. Then next step is deciding what to include in your emails. For the most part, these emails should be used to keep customers informed or to acquire new customers by letting them know of new products or sales. When you are selling a product or service through a website, these email campaigns can be an effective way to get your information out there.
When to Send Out Emails
After determining what to include in your emails, you will need to figure out how often to send out emails. This is where many businesses fail at using an email campaign. If you send out too many emails, the people on your mailing list may start to consider it spam. If you send your emails too infrequently, then customers are staying informed about your products or services. Come up with a schedule for sending out emails and stick with it. Consider sending emails once per week, every two weeks, or monthly. Soon you can begin reaping the benefits of an email campaign.