What to Prioritise with Mobile Website Design

Posted on April 26, 2017By Vlad Blits

Over the past few years the dominance of mobile browsing has hit its peak, with now more of us spending more time browsing on mobile or tablet devices than fixed home PCs or laptops. The result of this when it comes to web design is that mobile website design has become integral to every business online. In this post we will look at some of the basic principles for creating a stunning and functional mobile site.

Speed
One core trait for mobile sites which are less relevant when building a desktop ready site is speed. Unlike a fixed static connection at home, browsing on the move can be inconsistent, and is generally slower to load. In order to minimise the effect of this, there are many steps a web developer can take, including being more efficient with design elements, being minimal with media like high resolution photos and videos is also key.

When designing your mobile site you should be economic with every choice you make. If there is ever an element which seems inessential, then cut it out. You need to prioritise performance by only using design elements which serve a purpose.

Functionality
When designing for mobile, it’s more important than ever to make sure that all of the features work effectively. Take advantage of design elements like hidden menu screens, where possible opt for horizontal rather than vertical scrolling, and be sure to remove any unnecessary tools.

Here it is also essential that you focus on scaling for each page of your site. If your audience constantly needs to zoom in and out, they may quickly get tired.

Finger friendly
Last but not least, mobile design needs to be finger (and thumb) friendly. This means ensuring that all icons and buttons are large enough to click on by hand (or leaving space between icons). Be sure to pay particular attention to the menus on your website, especially the fixed menu that remains on every page of the site. If your users struggle to click onto the page that they’re looking for, this can be very frustrating and is likely to be a turn off.

Cancel reply

Frequently Asked Questions

Digital Marketing services

If you are wondering what digital marketing is… it’s is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

What is SEO Services?

SEO is an acronym for Search Engine Optimization, which is the process of improving a website so that it is more readily found online. SEO primarily focuses on improving a website’s rankings in search engines like Google and BING.

Is Internet marketing Cost Effective?

Internet marketing is cost-effective for business because you can continually evaluate how and if it is working. Measuring the ROI from your campaigns helps you to re-work strategies and put the resources toward the right projects.

What is Customer Retention marketing?

The customer retention definition in marketing is the process of engaging existing customers to continue buying products or services from your business. It’s different from customer acquisition or lead generation because you’ve already converted the customer at least once.