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Having a mobile website design which is aesthetically pleasing as well as responsive is imperative for business. Mobile website viewers always visit the site with the expectation to get what they want as quickly as possible and in the manner that they want. Here is what makes a mobile website design effective and user-friendly.
Understanding what your user wants from your mobile website is the key to making your site more effective and user-friendly. Without good design, it would be difficult for a business to retain its visitors and build on its brand awareness campaign.