Ugly People Need Video SEO, Too!

Posted on March 16, 2012By Vlad Blits

Video SEO is one of the biggest, baddest sectors in the world of search engine optimization right now, and for damn good reason: it gets hits. YouTube is one of the most visited sites on the planet, and even piddly little videos without any relevance to anything can expect to get a hundred views within a few days. Stuff that’s actually interesting, personality-driven, and relevant can draw more hits in a day than a moderately successful blog will get in a month.

But what if you’re ugly?

It sounds like a silly question to those of us who are familiar with the game, but we actually get asked that question — honestly — by nervous clients about once a month. “I’m not ready for prime time,” one guy told me over the phone.

Don’t worry — one of the greatest secrets of video SEO is that you don’t actually need to be on-screen. There are lots of options in video — you don’t have to have anyone on-screen at all. A voiceover featuring a lot of slow-moving pans and zooms over relevant static images will get you plenty of attention of you do it right, and you don’t even actually need a video camera to pull it off.

On the more advanced end, you can hire an actor and get a script written by an expert. SEO-wise, the content of the video doesn’t matter a whit, only how many clickthroughs it generates. You want a professional voice-actor from Calgary to read your voiceover because his silky tones add the right amount of gravitas? Go for it. Rather go Xtra-Normal style and use cheesy computer animations and obviously digitally-created voices to make your point? No problem.

Just get the clickthroughs.

That said, there is definitively an art to that last part — getting backlinks out of your videos means more than just slapping them together and putting them up on YouTube. From placing videos with interlinking backlinks on multiple directories to filling a video with memorable material, every part of video SEO is something you invest in to improve the results — just another way in which SEO via video posting is such a strong play.

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