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Growing a business takes time, and is something we do in stages. This year you might implement a handful of changes, the next year you might revert back if ineffective, or go farther in that direction of its a success. Every year your company should grow in little areas and stages, and this is the same for a business online as in the high street.
When it comes to running a top SEO campaign this is certainly the case as well and to stay on top of your game takes quick reflexes and a responsive, reactive approach. In other words your SEO campaign isn’t something you just do once, rather it’s something you should constantly be building on as your business progresses.
In this post we want to take a look at how a top SEO service works over time to help to grow your business, this makes it easier to set achievable goals and targets as well as giving some inspiration for what you might next like to try for your website.
Firstly your business should set up a basic or skeleton SEO package to cover all the core areas. Think of this as your starter kit, enough to give your website a professional air, and with things organised behind the curtain to give positive results in the search engine. This includes implementing a basic keyword package where all of your web content will be injected with some well researched keywords which users use when searching for your good or service.
You’ll also want to have a relatively simple, and more importantly an easy to navigate design. The most popular sites today tend to keep colour schemes neutral or tonal rather than jumping out too much, and a really simple site layout is definitely the way to start.
You’ll also certainly want, straight from the offset, some form of responsive web design. Responsive design essentially means that the site has been build with mobile and tablet devices in mind, as opposed to only building the site for desktop use. In recent years traffic coming from mobile devices has overtaken home browsing, and so this is a must.
Once these basics have been put into place you’ll also want to start building up some Backlinks, these are outgoing links from your site to other relevant web pages. In time these sites will link their users back to you, and you’ll form partnerships online with other great online businesses.