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We are living in the age of social media and one of the newest trends in this field is social bookmarking. Social bookmarking allows users to save links to content and pages that they find interesting or that would like to share with others. Several sites have emerged, each with its own culture, to facilitate this latest social media trend.
How Social Bookmarking Works
As a user comes across information on the internet, social bookmarking sites allow them to bookmark, or save, the link or page. This information may be a blog post, news article, or product page that they personally relevant. Users may also share links or pages with other users. Bloggers and other web-based businesses can promote and share information easily through these sites.
Increasingly, sites are utilizing social bookmarking widgets on their pages and websites to facilitate the ease of saving information. If no widget is present, users need to copy the page link for posting to their bookmarking profile.
Using Bookmarking Sites
Social bookmarking sites allow users to sort information through the use of various filters. Similar to other forms of social media, users can choose privacy levels and allow everyone to see their links, or keep them private. It is also possible to generate discussions on a particular topic or link, often resulting in lengthy threads.
Profiles can be configured as individual, or can be focused on a certain topic or issue. This feature allows businesses or bloggers to generate additional traffic to their website through content links posted on their profile, opening up many opportunities for leveraging this social media method for growing their online business.
Maximizing the Potential
There are many possibilities for the social bookmarking sites to be part of an internet marketing campaign. Users are able to contribute and vote on content, meaning that a thread could become extremely popular. Contributors can make use of “tagging” with specific keywords to assist others in finding their content quickly. As users enter search query information, results are displayed based on keyword relevancy and popularity. Through relevant keyword tagging, use of relevant links and creating engaging content, businesses could increase their internet exposure tremendously.