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SEO means search engine optimization and is the process by which the search engines such as Google and Yahoo are optimized to best pick up on particular sites. In order to get your site picked up and placed near the top of the list, you have to first understand how the search engine works and so to get the top SEOresults it is often best to hire a SEO specialist.
It may not always be cost effective to have your expert SEO operative on full time pay and so many businesses turn to freelance SEO specialists in order to get top SEO results.
There are now thousands of these SEO specialists working freelance on the internet and although you cannot be sure how good the one you first select may be, you will soon and easily determine that as they start to work. If you find a good expert SEO operative, then it may be beneficial to keep their contact details as although getting your site first recognized requires top SEO techniques and later on is not necessary, a good SEO specialist could also assist with Pay Per Click advertising in the future, which will be an ongoing process.
What all of this means is that to get your business initially recognized on the internet you need Search Engine Optimization and after that you need to use PPC advertizing in order to keep your business in the spotlight. Although your expert SEO operative is capable of providing top SEO techniques for getting your business initially recognized, if he is a good SEO specialist he may also be able to help you with the PPC campaign that you will have to undertake later and although they are both totally different in concept, often the principles of the two are similar.
Although this means that your SEO specialist may be a long term asset, it still may not be cost effective to employ one full time and so this is where the expert SEO freelancer comes into play.
Depending on the amount of work you envisage for an expert SEO it may even be prudent to have one of your own staff learn up on top SEO techniques and be even more cost effective than hiring a freelancer.