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One of the most effective online marketing options is Pay Per Click advertising where you pay a rate for every person that clicks on an advertisement and comes to your website. They can deliver huge numbers of visitors and when marketed properly that will be looking at taking advantage of the advertised product and service making conversion rates high.
The Rise of Resellers
There has been a huge increase in the number of businesses offering high quality PPC management services and this has been driven by the availability of high quality options that SEO companies can resell. This has enabled many companies to be able to bring management functions into their business and as part of a larger SEO package.
What Are The Differences?
The technical side is handled by the PPC management specialist with the reseller taking care of the marketing and sales side of the business. In many cases this has allowed the SEO companies to offer more cost effective pricing because that can integrate other marketing activities with the management of the PPC campaign.
Many companies prefer to work with and pay a single company for all of their internet marketing services. This allows the SEO Company to offer top quality PPC products and maintain control of the work for their client keeping all parties happy.
Behind The Scenes
The integration of reseller PPC products supplied by the large specialist PPC companies means that the resellers can offer the highest quality services while not having the large cost of directly employing PPC specialists. Outsourcing has been popular but it can have risks because the management is being handled by a third party. The resold services have full back up of the PPC companies and allow them to concentrate on management instead of sales and customers service lowering their costs.
In many instances the campaign costs are reduced and results are improved because the PPC campaign is being managed by experts at the wholesale level while the integration with web development, SEO strategy and other marketing activities is much tighter.
Smaller more responsive companies can now offer PPC expertise and campaign management backed by industry leaders which is particularly useful for smaller companies that rely on obtaining the most sales from every marketing dollar spent.