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Targeted email marketing is a type of marketing where you send email newsletters and information to users that have subscribed to receive updates and newsletters. This is a great way to inform customers about upcoming sales and product releases. If you talk to three different people, you will probably get three different opinions on the best way to use targeted email marketing. To simplify matters, here are some great tips for targeted email marketing.
Targeted email marketing is, as the name suggests, targeted. This means that in your very first email you should consider what message or point you want to make. Think about whether there is a specific product that you are promoting or if you are just trying to spread the word about your website. Instead of trying to provide information that would be absolutely helpful for everyone, you are trying to target in on a specific customer base.
Providing links in your Targeted email marketing are a great way to give customers access to sales and other promotions. Sales and promotions keep customers coming back to your website. Making sure that these links are easy to read and click on will help customers find them.
Another good idea when using a Targeted email marketing campaign is to let people know when you plan on sending out newsletters. For example, maybe you only send out your newsletter on Mondays and Thursdays. If people are aware of the frequency of the emails, they are more likely to keep their subscription to them. You also need to consider the fact that while many people enjoy receiving emails that update them on a website, if they receive too many emails they might decide to unsubscribe. After a while the emails can start to seem like spam. This is especially true since it is easy to fill your emails with unnecessary information when you are writing them constantly. Limiting your emails to once or twice a week allows you to provide targeted emails that contain useful information.
Follow these tips and you are sure to have a successful Targeted email marketing campaign.