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One of the most basic strategies to increase the effectiveness of your local search engine optimization is to make use of local content and services. Business’s should target local audience as potential customers for their products and services as the basic means of gaining more visibility in search end result pages is through Local SEO.
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about “what” the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also “where” information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude.
Local search sites are primarily supported by advertising from businesses that wish to be prominently featured when users search for specific products and services in specific locations. Local search advertising can be highly effective because it allows ads to be targeted very precisely to the search terms and location provided by the user.
Google pages has released data that reveals that ninety-seven percent of consumers search for local establishments or businesses online. It also reveals that another seventy-three percent of all activities online is closely associated to local content and services. These facts show how important local search engine optimization is for your business growth. And, to keep you on the edge of the competition, local search engine optimization can actually boost your website’s ranking, thus giving your business more visibility in the local search.
Businesses listed in Google Places are prioritized by Google Search and are displayed at the very top of search engine result pages.
Dot Com Media will help you build this. We strongly recommend that you utilize local search engine optimization especially for start-ups ad small businesses. If you don’t have a website yet, we can help set that up, and then add your company to the Google Places so that your business listing will go live online.