Four Advanced Digital Marketing Strategies your Law Firm Should Be Using

The legal market is saturated, which means that a surplus of lawyers is in constant competition for a limited number of clients. In addition, the COVID-19 pandemic and resulting financial difficulties shrink the pool of potential clients even further, since a lot of people are not priced out of quality legal services. It is undoubtedly a stressful time, and stressful times call for creative measures.

At DCM Moguls, we go beyond the basics of digital marketing. We leverage advanced and creative strategies in ways that are all but guaranteed to turn into increased business for your law firm. If you are struggling to find and connect with new clients during these difficult times, then you need to consider these four advanced digital marketing strategies. They might just turn everything around.

• Website optimization. We are living in the area of mobile internet access. 96% of Americans report owning a mobile phone, and 81% claim ownership of a smartphone. People spend all day every day searching on their mobile devices. If your website is not searchable or optimized for mobile, it basically ensures that potential clients will never find you. This is the first step you should take in improving your digital marketing strategy.
• Prioritize reviews. A third-party review will carry a lot more weight than anything you could write about yourself. Potential clients are interested in hearing about how well you treated the clients that came before them. In fact, 67% of consumers report being influenced by online reviews. Ask every single one of your satisfied clients to leave an online review.
• Start a pay-per-call campaign. You have probably heard of pay-per-click, but have you heard of pay-per-call? It is essentially the same concept. Your law firm publishes ads that are delivered to relevant searches at the time of the search. Instead of driving the searchers to a website, the ads drive them to a phone number. This is particularly well-suited for the legal industry since most people searching for an attorney need one right away and are thus more likely to call than they are to click.
• Create valuable content. Content marketing is the practice of providing high-quality, educational content to your target market. The more a potential lead leans on your brand for knowledge, the more likely they are to come to you when they are in need of legal advice or representation. It is a powerful way to build trust and foster relationships with your target audience.

It is more important than ever for law firms to think outside of the box when it comes to marketing and advertising. In order to reach people, you have never reached before, you are going to have to do something you have never done. Consider hiring a marketing agency with experience in these innovative new practices. DCM Moguls is an industry-leading marketing agency that stays on the cutting edge of digital marketing. We are very experienced in the legal industry and help connect our clients with clients of their own all day every day. Don’t settle for anyone else.