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When developing or redeveloping your website it’s likely that you’ll consider hiring an SEO specialist. Your SEO expert will be responsible for everything concerning your website, or can focus on one particular area.

In this post we’ll be taking a look at several key jobs that you should consider when hiring an SEO professional.

The first thing that most people think about regarding search engine optimisation is website design. This includes the structure and format of your site, as well as the appearance. The best general advice for web design is to keep things simple while maintaining a strong and consistent use of branding throughout the site, including colour schemes.

Another key element of design to mention here is responsive design. Responsive website concerns building your site for use on mobile and tablet devices, and with so much daily traffic now using mobile devices, this has become an essential for online success. A responsive design basically works by scaling your website using a grid system which it is then able to scale up or down depending on the size of the screen.

A lesser used but none the less very effective method of SEO that your specialist can assist with is custom blog creation. Using a blog on your website will help you appeal to a wider audience, while also making your website more active to a search engine, improving your website’s ranking.

Though in many cases the business owner should be integral to the website’s content, you need not panic if writing isn’t your strong suit. SEO experts will be able to assist with content creation covering high quality content, as well as keyword research and application. After all, when it comes down to it the content you offer your visitors is what your website is all about.

Last but not least, investment in SEO specialists can be used to develop a strong and sustainable PPC advert campaign under their management. PPC ads are a fantastic way to boost your traffic and sales in the short-term, and with proper management this can soon become an excellent long-term SEO method.

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