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Once upon a time, when someone needed legal representation, they would talk to their friends and neighbors in order to get a recommendation. Sometime after that, the yellow pages were distributed and people in need could search and find an attorney all on their own. Later still, legal advertising exploded, and people were...
The year 2020 has shown us that businesses cannot simply keep their head down and weather out the storm of a pandemic or other uncertain situation. While cutting costs may seem like an attractive short-term solution, your business will suffer the long-term consequences of not continuing to invest in your marketing efforts. But...
Nearly half of all new businesses fail in their first 5 years. That is a staggering and sobering fact. The most frustrating part of this statistic is not connected to the quality of your product or your work ethic as an entrepreneur. Businesses fail because they cannot attract enough customers consistently. Larry Page,...
Far from its humble beginnings in 2003, LinkedIn now boasts over 660 million users worldwide, making it one of the most popular social media sites out there. As a platform literally designed for professional networking, it is the second most popular platform among B2B marketers, behind only Facebook. So what exactly are the...
Pay Per Call & Connecting Directly With Customers Looking For You Marketing is one of those services that can cost as much as you let it. Splashy advertisements, complex digital campaigns, and social media outreach all take time and money. Those types of campaigns are fantastic for brand recognition, but if you are...
Search engine optimization (SEO) is now an essential part of any business’ online starter pack. No company can survive without having a digital presence, and no digital presence can hope to lead anywhere without SEO. Dot Com Media began exactly two decades ago in anticipation of this need becoming essential for businesses. Our...
PPC management is a crucial job for any business. Without proper PPC management strategy and budgeting, it is possible to stay ahead in the game. One aspect of this is the PPC audit. A PPC audit involves going through your PPC account settings and check whether your account operations are in working order....
Social bookmarking is an incredible idea from an individual’s perspective since you can get to your most loved bookmarks from any device. Social bookmarking sites can draw in large volumes of traffic when used correctly. Sites like Digg, Reddit and StumbleUpon can be a great asset to your business if used wisely. These...
Most PPC management accounts are available online for free and can be accessed by practically anyone. It takes very little time to set them up and start up with your PPC campaign. However, not everyone can manage a PPC campaign effectively. A poor and inefficiently managed PPC campaign is only a waste of...
The terms of mobile first and mobile responsive design may or may not be familiar to those who have had some type of interaction with the field of mobile website design. Website searches through mobile phones have become increasingly popular. Thus, it is important for a company to keep up with the latest...
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