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North County Dental Care

DENTAL

North County Dental Care

Prior to meeting Vlad Blitz and the team at Dot Com Media, NC Dental Care had several marketing companies managing various aspects of their online marketing. DCM tracked and evaluated the effectiveness of each campaign, then created a brand new integrated marketing strategy.

From Dr. Edward Office team–“My new patient acquisition cost has come down; we’ve eliminated marketing strategies that weren’t yielding a strong return and we’ve improved both our internal and external marketing strategy. We have grown to the point where we accelerated our growth locally by more than 800%. Thanks DCM!”

The Client’s Objectives & Issues Uncovered

Client’s Objectives & Issues Uncovered

NC Dental Care has been around North County for more than 20 years, and it was critical for them to stay current and digitally relevant by refreshing their web design and local online presence. NC Dental had spent several years working with different marketing companies simultaneously prior to DCM, which led to frustration from trying to effectively manage different marketing techniques. At the end of the day, they wanted to attract higher-quality new patients.

  • Website design was not spider accessible, mobile-friendly, nor secure
  • Website content was not specialized and the volume of content was insufficient
  • Dozens of minor issues, including broken links, page not found errors, incomplete meta tags, etc., were found
  • Firm held no top 10 positions in search results
  • NAP elements were inconsistent across the web
  • Firm had no local citations and no consistent reviews online

The Solutions

seoptimier after ncdental
  • New mobile-friendly website built – owned by the firm
  • Google Analytics installed for tracking
  • Website content improved according to the desired keyword
  • Focus changed from general law to specific practice areas
  • Website secured (HTTPS), with no extra charges to keep it up to date
  • Local SEO optimization for top keyword rankings
  • GMB PPC campaign utilized
  • Local video marketing implemented for brand awareness
  • GMB optimized with consistent NAP and relevant backlinks

NOTABLE Results

In less than 4 months, we were able to increase the number of keywords ranking on the 1st page of Google, Yahoo, and Bing to 75. Overall, the client saw a 385% increase in website traffic in 2015 with a 700% increase in new patients. Currently, in 2020, the client is seeing about a 900% increase in traffic and a 1000% increase in patient load. In other words, whereas the client used to get 1-2 patients per month from online leads, they now get 12-16 new patients per month.

  • 18% Conversion Rate
  • 500% Return On Marketing Investment
  • 12 to 16 New Patients Each Month
ncdental calls
ncdental rankings

Looking for similar results? Contact Dot Com Media today 888-380-3050

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Frequently Asked Questions

Great question! In its purest form, it is a type of advertising that is delivering through digital channels such as your website, SEO, SEM, e-mails, text messages, and social media. If you’d like, we would be happy to set up a call to walk you through several examples that would work for your brand.

We’re glad you asked! It stands for Search Engine Optimization, and it refers to the process of improving your website to be easily found in relevant search results. Traditionally, SEO strategies focus on improving your standing for popular search engines such as Google and Bing.

Digital marketing is ideal because you can always track your money and how effective the campaign was in reaching your goals. If something is not working, you can always adjust your spending, channel, or messaging until you get it right. We are continuously monitoring our campaigns to make sure your digital initiatives are fully optimized.

Customer Retention Marketing is the process of engaging your existing customers and motivating them to continue buying from your company. This is done by putting your brand in front of these customers in the form of various digital campaigns such as social media and e-mail marketing. This is different from lead-generation because you have already converted these customers.

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