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Dentist in Carmichael, CA


The client’s challenge was to generate a steady stream of new patients with limited financial resources. Fortunately, DCM had the strategy to do so. iSmile Dental Spa started working with DCM a little over 3 years ago and has since become our biggest referral, making up 35% of our orthodontic clients.

Our dental practice has seen a paradigm shift since COVID-19. Our online website ending up being in front of potential patients. Thanks, guys!

The Client’s Objectives & Issues Uncovered

Client’s Objectives & Issues Uncovered

iSmile Dental Spa needed our services of website redesign, website maintenance, organic SEO, paid marketing, video production and promotion, and reputation management.

  • Website design was not spider accessible, mobile-friendly, nor secure
  • Website content was not specialized for specific practice areas like Sedation Dentistry and Periodontal Diseases Treatment, plus the volume of content was insufficient
  • Dozens of minor issues, including broken links, page not found errors, incomplete meta tags, etc., were found
  • Firm held no top 10 positions in search results
  • NAP elements were inconsistent across the web
  • Firm had no local citations and no consistent reviews online

The Solutions

seoptimier after ismile
  • New mobile-friendly website built – owned by the firm
  • Google Analytics installed for tracking
  • Website content improved according to the desired keyword
  • Focus changed from general law to specific practice areas
  • Website secured (HTTPS), with no extra charges to keep it up to date
  • Local SEO optimization for top keyword rankings
  • GMB PPC campaign utilized
  • Custom video creation and promotion for local views and a better call to action
  • GMB optimized with consistent NAP and relevant backlinks


In less than 6 months, we were able to increase the number of keywords ranking on the 1st page of Google, Yahoo, and Bing to 75. Overall, the client saw a 335% increase in website traffic from 2016 with a 700% increase in new patients to 2020. In 2021, the client saw about an 800% increase in traffic and a 900% increase in their patient load. In other words, where the client used to get 1-2 patients per month from online leads, they now get 12-14 new patients per month.

  • 18% Conversion Rate
  • 500% Return On Marketing Investment
  • 12 to 14 New Patients Each Month
ismile calls
ismile rankings

Looking for similar results? Contact Dot Com Media today 888-380-3050

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Frequently Asked Questions

Great question! In its purest form, it is a type of advertising that is delivering through digital channels such as your website, SEO, SEM, e-mails, text messages, and social media. If you’d like, we would be happy to set up a call to walk you through several examples that would work for your brand.

We’re glad you asked! It stands for Search Engine Optimization, and it refers to the process of improving your website to be easily found in relevant search results. Traditionally, SEO strategies focus on improving your standing for popular search engines such as Google and Bing.

Digital marketing is ideal because you can always track your money and how effective the campaign was in reaching your goals. If something is not working, you can always adjust your spending, channel, or messaging until you get it right. We are continuously monitoring our campaigns to make sure your digital initiatives are fully optimized.

Customer Retention Marketing is the process of engaging your existing customers and motivating them to continue buying from your company. This is done by putting your brand in front of these customers in the form of various digital campaigns such as social media and e-mail marketing. This is different from lead-generation because you have already converted these customers.