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If you’ve found your way to our blog post, then you’re probably thinking about using PPC management for your website. In this post we’ll be covering what PPC ads are and how they work, how a PPC manager affects your campaign, as well as taking a look at which kind of businesses stand to gain the most from utilising PPC marketing.
First things first, PPC stands for pay per click, and this is the name of this particular form of online advertising, since you the advertiser only pay for each real click that comes into your website from your advert. Your advert will appear in Google much like any other page listed given a particular search term, with the difference being that your page will now automatically appear at the top of the results, and it will be tagged as a sponsored ad / page / result.
So who will benefit most from using a PPC advertising platform with a PPC manager?
The first sub-group who should take a particular interest in PPC ads are new businesses. Without going into too much depth, when you’re new to the online arena, you’ll have some catching up to do with your rivals before you start seeing your pages listed on the first page of search engine results. What this essentially means is that to begin with, picking up traffic can be slow.
By getting a PPC ad out there, however, you can put your business right in front of all relevant searches, getting your business name and branding out there for people to see. The more quickly you begin picking up pace with your web traffic, the more likely Google and other search engines will be to rank your pages well in the future.
Homogenous products and services
Next up, you should pay particular attention to PPC advertising if you are operating in a highly competitive industry, with similar or the same product or service offered from a very wide range of suppliers. If this sounds like your industry, then consider how PPC ads might make you stand out from the crowd.