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There are literally thousands of SEO companies offering their services and it can be had to know which service you should choose. Here are some ways to sort the SEO experts for the rest of the pack. It is always a good idea to do a little research on the company that you are thinking of hiring but because of the specialization required in the SEO field it can be hard to tell spin from pertinent information.
More Than Rankings: One of the important areas to look at is what the company is saying it will do. Many companies concentrate on page ranking with specific keywords nominated by them as their performance goal. A much wider goal should include a high page ranking as well as improved site visitors, improved sales. You might also want to include marketing goals such as more Facebook, Twitter or YouTube followers depending on your budget and campaign objectives. No matter the goals that you use to measure SEO effectiveness the bottom line of the money you are spending versus the improved sales is the ultimate measure.