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While PPC management, or pay per click management, can be an absolutely invaluable asset to your online marketing strategy through its ability to drive up traffic from external locations, it can also be a nightmare come true if your content is mismanaged and poorly handled. A lack of direction and a mismanagement of funds can lead to an ineffective campaign that not only fails to accomplish a helpful purpose, but that actually harms your business by siphoning off funds for purposeless ends and putting your money into ad campaigns that yield dead-end traffic—which is not at all what you need from your time and effort.