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Video SEO: Tips of the Trade!

Optimizing video content for search engines is a great way to build your online presence. It’s possible to increase your online visibility through video SEO because it maximizes your search engine potential, making sure that your content shows up on both video search engines and organic ones.

These are certain tips you can use to get the best out of video SEO, and here are some of them:

  • Don’t Stuff Your Page. The first step is getting a great page in your hands. It’s important not to bombard your video page with different things because you still have the video, so you just need the basics. More so, search engines will load the faster loading websites first, and you don’t want to be at the bottom of the barrel. You won’t even get a glance if you’re on page five of the search results. Another thing to consider is the player size and the video quality because if the video has high resolution, it’ll be slower to load.
  • Other Content. While it’s important not to bombard your page for loading reasons, it does make sense to surround it with useful content. When search engines are churning around videos, they configure the relevance of the page as a whole into their results. Make sure the other content on your page is relevant to your video that it connects in some way to your message, and that will achieve the highest optimization for your search results.
  • Links, Titles, and Tagging. Obviously, everything is in the title. Titles are vital because not only do they tell the viewer what to expect right off the bat, but they also aid in SEO. Titles should be attention-grabbing and relate to your video’s main point. It’s also super important to give links to your other videos on your page, or even on the featured video itself. This will increase your amount of viewership and raise your presence online. Meta tagging can be used with specific words to increase your rankings on the search engines. It’ll be best if your tags match some keywords used in your title and page content.

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