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When we usually think of custom blog creation we think of blogging and the short little articles that are usually found on the blogs of innumerable websites. We often forget to think of custom blogs as what they are perhaps most useful for – namely, search engine optimisation.
In order to maximise the benefit of your blog, it is key to have some understanding of how blogging works as an SEO tool, and how you can use that information for running your blog.
First and foremost, your blog is something for your visitors. It is a separated place on your site used for posting information that it is interesting in some way – related to your product, service, or website. It can be a place to offer information that isn’t necessary to the main pages of your site, but which might no less be interesting to a small sub-group of your audience, and most likely it will be the most enthusiastic supporters.
A custom blog is also a fantastic way of finding new visitors, and especially for appealing to the audience base of your competition and rivals. If a visitor who usually uses one of your rivals websites for information, goods, services, or whatever, but are unable to find some specific information on the site, they will take to the search engine. This means that if you try to cover as many relevant topics as possible in your blog, and you set them with catchy and relevant titles, you will eventually begin to draw in a growing audience from outside.
Another way that your blog will function as an SEO tool is by offering regular new material, demonstrating that your site is active and growing. To make the most of your blog posts, however, it is essential that you make the most of the SEO relevant features within the back-end of your blog. When entering blog posts, you’ll be able to set titles and descriptions that will be featured on the search engine as the link to your site. These features are important, and it is crucial that you make concise use of keywords throughout.