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In our last post we talked about the fact that anyone who claims to be able to tell you what Google’s ranking factors are is full of crap. This week, we’re going to tell you why that’s not entirely true.
There are very well-funded and influential groups — Moz, SearchMetrics, SearchEngineLand, and so on — that make their money by constantly testing and researching Google’s results to attempt to discern what actually matters to rankings. Their findings are frequently at odds, but when they universally agree on something — and that the thing in question is important — you can be assured they’re probably right.
Here are some of the things that the top SEO researchers agree are important to your long-term position in the rankings*:
Are there dozens more factors? Sure. Are these the leading factors that the latest research indicates are important to pay attention to? They are. So if you want your SEO team to focus on the important stuff, this is a pretty good place to start.
* We say long-term here because short-term results are designed to be much more sensitive to things like social media signals, but those initial signals are only useful for a week or two before they give ground to these more important, long-term factors.