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Top 3 Reasons Your SEO Isn’t Working in 2022

You’ve probably been hearing a lot about SEO lately—it is one of the essential tools you can use to increase traffic to your website. But, despite your efforts, you haven’t seen any improvement in your ranking. What could be going wrong? Check out our top three reasons why your SEO might not work and see how you can fix it.

Reason 1: Knowledge Graphs on SERPs have changed the game

Remember when you would search on Google, and all you would get back were 10 blue links? Well, those days are long gone. Now, when you search for something on Google, you’re likely to see a “knowledge graph” on the right-hand side of the SERP.

This is a game-changer for businesses, as it provides a way to present information about your business directly on the SERP.

If you’re unfamiliar with knowledge graphs, they are a way for Google to organize and present information about entities (people, places, things, etc.) in a structured way. This allows Google to provide more relevant results for searchers and enables businesses to control the information that is presented about them on the SERP.

The SEO game has changed, and if you want to rank higher than your competitors, then it’s essential that not only do they not have more content or better keywords than what we’re using for our campaigns – but also how those words are ranked in search results.

With all this new information about knowledge graphs and rich text on the SERPs (search engine result pages), ranking first is no longer enough; instead, focusing efforts towards targeting organic traffic with relevant keyword searches will yield better long-term ROI.

If you want to ensure that your business is represented correctly on Google, then you need to know how to optimize knowledge graphs. Here’s what you need to know.

What is a knowledge graph?

A knowledge graph is a way for Google to present information about entities in a structured way. This allows Google to provide more relevant results for searchers enabling businesses to control the information given about them on the SERP.

The information in a knowledge graph comes from various sources, including Freebase, Wikipedia, and the CIA World Factbook. Google also allows businesses to suggest edits to their knowledge graph entry, which can be a great way to ensure that your business is represented correctly on the SERP.

To get an idea of how a knowledge graph looks, search for “Tesla” on Google. You’ll see a knowledge graph on the right-hand side of the SERP that provides information about the company, including its headquarters, founder, and CEO.

Why are knowledge graphs important?

Knowledge graphs are essential because they can provide a wealth of information about your business directly on the SERP. This can be a great way to get your business noticed, as it will allow you to control the information that is presented about your business on the SERP.

In addition, optimizing your knowledge graph can help you to rank higher in Google’s search results. This is because Google considers the information in your knowledge graph when determining where to rank your website in its search results.

How do I optimize my knowledge graph?

There are a few things that you can do to optimize your knowledge graph:

  • Make sure that the information in your knowledge graph is accurate. You can do this by suggesting edits to your knowledge graph entry.
  • Add new information to your knowledge graph. Google allows businesses to suggest further additions to their knowledge graph entry. This is a great way to add more relevant information about your business to the SERP.
  • Use rich snippets. Rich snippets are a way to provide additional information about your business on the SERP. This can be a great way to make your listing stand out on the SERP and attract more clicks.
  • Optimize your website for SEO. Google considers the information on your website when determining where to rank your website in its search results. This means optimizing your website for SEO can help you improve your ranking in Google’s search results.
  • Claim your business on Google My Business. Google My Business is a free listing service from Google. By claiming your business on Google My Business, you can control the information presented about your business on the SERP.

These tips can optimize your knowledge graph and improve your ranking in Google’s search results.

Reason 2: Over-Reliance on Link Building

While link-building is often seen as a game changer, not every single link on your high DA website will always be considered “good.” Do I have an effective strategy for building quality backlinks, or am I just getting them as quickly and cheaply as possible?

What type of graph does this site have right now (if any)? Link Building requires publishing valuable content, which can lead to more organic traffic from search engines via citations.

Some individuals may believe that link development is the only thing that matters regarding search engine optimization. Even though it is unquestionably necessary, placing excessive emphasis on link development might also be counterproductive.

Building links should be simply one component of your larger search engine optimization plan. If you solely concentrate on link development, you ignore other essential ranking variables, such as your website’s content and structure.

In addition, if it is not done correctly, link-building may be a technique fraught with danger. If you develop links of poor quality or engage in association spamming, you risk being punished by Google. Your website runs the risk of being completely deleted from the list of results if this continues.

It is necessary to develop links, but you shouldn’t put all of your eggs in the link-building basket. Focus on creating a comprehensive SEO strategy that considers the content of your site and its architecture. You will increase your chances of having success in the search results over the long run if you proceed in this manner.

Reason 3: Poor Site Navigation and Architecture

“I’ll get you traffic first, and then we can talk about improving my website.”

Many new customers come to us after working with other agencies to say this. They’re missing that a site’s architecture and UX play an integral role in how Google views it—which isn’t even a secret.

And sure enough, many people agree on the importance of SEO investment (whether time/money) when making improvements. Most importantly, deciding if winning requires going all-in will lead to tremendous success rather than just attaching goals lower down your list.

What can you do to improve your site navigation?

Poor site navigation and architecture can significantly contribute to low website traffic and conversion rates. If visitors can’t find what they’re looking for, they will likely leave your site without taking any desired action.

There are a few key things to keep in mind when designing your website’s navigation:

  • Please keep it simple. too many options can be overwhelming for users. Please stick to the essentials and make it easy for visitors to find their way around.
  • Use clear and descriptive labels. ensure that your labels accurately describe the content that can be found under them. This will help users quickly find what they’re looking for and reduce frustration levels.
  • Use consistent naming conventions. Cons conventions throughout your site will make it easier for users to navigate, and d will help search engines index your content more effectively.

Keeping these items in mind guarantees that your website’s navigation is user-friendly and successful.

Top 3 ways to fix Your SEO if it Isn’t Working in 2022

If your SEO isn’t working, don’t panic. You can do a few things to try and fix the problem.

  1. Check your site for errors. You should first check your site for any technical errors that could be holding it back from ranking well in search results. This includes broken links, missing titles or descriptions, duplicate content, and more. You can use a tool like Google Search Console to help identify any issues.
  2. Make sure your content is relevant and keyword-rich. Another essential thing to check is whether your content is relevant to your target keywords. If it isn’t, then you won’t rank well for those keywords, no matter how well-optimized your site is. Make sure to research and target keywords relevant to your business and have a good search volume.
  3. Promote your content. Even the best-optimized and most relevant content won’t rank if no one knows it exists. Promoting your content is essential for getting it in front of the right people. You can promote your content through social media, email marketing, paid advertising, and more.

If you’ve been struggling with your SEO, these tips should help you get back on track. Remember to be patient – your efforts can take some time to pay off.

The Bottom Line

There are several reasons why your SEO might not work as well as it could. By addressing these issues, you can ensure that your site is optimized for search engines and that you can attract more organic traffic.

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