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You’ve probably been hearing a lot about SEO lately—it is one of the essential tools you can use to increase traffic to your website. But, despite your efforts, you haven’t seen any improvement in your ranking. What could be going wrong? Check out our top three reasons why your SEO might not work and see how you can fix it.
Remember when you would search on Google, and all you would get back were 10 blue links? Well, those days are long gone. Now, when you search for something on Google, you’re likely to see a “knowledge graph” on the right-hand side of the SERP.
This is a game-changer for businesses, as it provides a way to present information about your business directly on the SERP.
If you’re unfamiliar with knowledge graphs, they are a way for Google to organize and present information about entities (people, places, things, etc.) in a structured way. This allows Google to provide more relevant results for searchers and enables businesses to control the information that is presented about them on the SERP.
The SEO game has changed, and if you want to rank higher than your competitors, then it’s essential that not only do they not have more content or better keywords than what we’re using for our campaigns – but also how those words are ranked in search results.
With all this new information about knowledge graphs and rich text on the SERPs (search engine result pages), ranking first is no longer enough; instead, focusing efforts towards targeting organic traffic with relevant keyword searches will yield better long-term ROI.
If you want to ensure that your business is represented correctly on Google, then you need to know how to optimize knowledge graphs. Here’s what you need to know.
A knowledge graph is a way for Google to present information about entities in a structured way. This allows Google to provide more relevant results for searchers enabling businesses to control the information given about them on the SERP.
The information in a knowledge graph comes from various sources, including Freebase, Wikipedia, and the CIA World Factbook. Google also allows businesses to suggest edits to their knowledge graph entry, which can be a great way to ensure that your business is represented correctly on the SERP.
To get an idea of how a knowledge graph looks, search for “Tesla” on Google. You’ll see a knowledge graph on the right-hand side of the SERP that provides information about the company, including its headquarters, founder, and CEO.
Knowledge graphs are essential because they can provide a wealth of information about your business directly on the SERP. This can be a great way to get your business noticed, as it will allow you to control the information that is presented about your business on the SERP.
In addition, optimizing your knowledge graph can help you to rank higher in Google’s search results. This is because Google considers the information in your knowledge graph when determining where to rank your website in its search results.
There are a few things that you can do to optimize your knowledge graph:
These tips can optimize your knowledge graph and improve your ranking in Google’s search results.
While link-building is often seen as a game changer, not every single link on your high DA website will always be considered “good.” Do I have an effective strategy for building quality backlinks, or am I just getting them as quickly and cheaply as possible?
What type of graph does this site have right now (if any)? Link Building requires publishing valuable content, which can lead to more organic traffic from search engines via citations.
Some individuals may believe that link development is the only thing that matters regarding search engine optimization. Even though it is unquestionably necessary, placing excessive emphasis on link development might also be counterproductive.
Building links should be simply one component of your larger search engine optimization plan. If you solely concentrate on link development, you ignore other essential ranking variables, such as your website’s content and structure.
In addition, if it is not done correctly, link-building may be a technique fraught with danger. If you develop links of poor quality or engage in association spamming, you risk being punished by Google. Your website runs the risk of being completely deleted from the list of results if this continues.
It is necessary to develop links, but you shouldn’t put all of your eggs in the link-building basket. Focus on creating a comprehensive SEO strategy that considers the content of your site and its architecture. You will increase your chances of having success in the search results over the long run if you proceed in this manner.
“I’ll get you traffic first, and then we can talk about improving my website.”
Many new customers come to us after working with other agencies to say this. They’re missing that a site’s architecture and UX play an integral role in how Google views it—which isn’t even a secret.
And sure enough, many people agree on the importance of SEO investment (whether time/money) when making improvements. Most importantly, deciding if winning requires going all-in will lead to tremendous success rather than just attaching goals lower down your list.
Poor site navigation and architecture can significantly contribute to low website traffic and conversion rates. If visitors can’t find what they’re looking for, they will likely leave your site without taking any desired action.
There are a few key things to keep in mind when designing your website’s navigation:
Keeping these items in mind guarantees that your website’s navigation is user-friendly and successful.
If your SEO isn’t working, don’t panic. You can do a few things to try and fix the problem.
If you’ve been struggling with your SEO, these tips should help you get back on track. Remember to be patient – your efforts can take some time to pay off.
There are several reasons why your SEO might not work as well as it could. By addressing these issues, you can ensure that your site is optimized for search engines and that you can attract more organic traffic.