The Value of Social Bookmarking to Grow Your Business

Social media marketing had made the task of running an online business much easier than previous. Social networking is one of the most effective tools to increase your online presence. The evolution of social bookmarking has added some new twists and advantages that you should really take advantage of to promote growth of your online business. We’ll talk about what it is and how to leverage it to your benefit.

What is Social Bookmarking?

In the late 1990’s the first social bookmarking site appeared and the concept has gained popularity since then, making it the newest trend in the world of social networking. These sites allow users to share and bookmark articles, webpages and websites within their profiles. Users are also able to vote for or “like” articles and posts. By creating a profile on a bookmarking site and then making it accessible to the public, you have the potential to reach millions of people online.

Strategies for Successful Social Bookmarking

The first key point to keep in mind is that this is social media at the end of the day. This means you need to follow best practices just as you would with any other social platform. Find several key platforms that are relevant to your industry niche and then create your profile. Once you have a profile, follow these strategies to gain the best results.

• Follow Forum Guidelines. Each individual site has its own set of guidelines and rules. Be sure you know the specifics and follow them closely to avoid having your account deleted. You want to become known as a “good” contributor by maintaining a spotless reputation.
• Informative Content. Be sure your content or comments are relevant to the focus of the specific bookmarking site. Your content should be composed to provide information and your comments within threads should provide helpful solutions.
• Share Bookmarks. Don’t be afraid to share other articles or posts. You can develop a network of users who continuously promote and share one another’s’ links and articles.

If you’re really serious about leveraging the power of social media in your marketing efforts, then social bookmarking is your best option. Using this valuable tool can generate increased traffic and build high quality backlinks to your website quickly.