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Search Engine Optimization, also known as SEO, is the practice of making sure that a website achieves as high of a ranking in search engine results as possible. There are two main categories of SEO practices. The first is White Hat SEO, which is properly following the guidelines that are set forth by the various search engines. The other category is Black Hat SEO. Black Hat SEO is when you do not pay attention to the guidelines that the major search engines set in order to achieve better rankings. In order to increase the amount of traffic to your website, below you will find the top SEO practices that you should be following.
Content is one of the most important areas of SEO. The top SEO tips will typically start with content. Search engines want to give users the best experience possible, part of this is making sure that the search results contain content that is relevant to the phrase or keyword used in the search. Create quality content that is unique and relevant.
Another top SEO tip is to go over each page of your website and check the usage of Meta Tags and the placement of keywords in your content. Meta Tags are located in the head section of a web page that is read by internet browsers. This area tells search engines what keywords are used, a description of the content, and a title. You should also check the content of the page and include the main keywords several times throughout the page in a natural way.
Blog creation is also a top SEO suggestion, allowing you to continually add more content to your website and easily allow people to share it through social bookmarking. A blog section on a website normally contains articles that discuss various aspects of the main topic of the website. Once a blog is created, it can be submitted to blog submission websites, this can give your blog more visitors and increase the number of backlinks linking to your website. This process of submission is not just for blogs, there are also websites that allow you to submit your website into directories or submit articles that link to your website.