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Two of the most cost effective ways of advertising your product or service online are targeted email marketing and PPC Management. Although they are two entirely different ways of advertising, both of them are relatively inexpensive as compared to print or media advertising, and they are proven methods for increasing traffic to your business website.
Targeted email marketingis exactly what it sounds like: sending emails to a specific group of people. For example, if you are promoting your business that deals with auto parts, you do not want to send thousands of emails out to just anyone. Instead, you would send them out to auto mechanics, used auto parts stores, and perhaps collectors or restorers of different automobiles. In this way, you can create an email advertising campaign that every recipient will find useful. It has been proven that targeted email marketing can generate increased business, which translates directly to increased revenue.
PPC Management, also known as Pay-Per-Click advertising, involves search engines such as Google or Bing. You pay the search engine a set amount (usually decided on through a process of bidding) for every time a consumer clicks on a link to your website. This type of advertising is seen when a sponsored or paid link shows up on a web site being visited. When people click through on the ad, traffic to the site is increased. How many click-throughs your website receives is how your payment to the search engine is calculated.
A PPC Management system will help you keep track of your data in order to make sure you are using it to the maximum potential. Although there are automated systems available that will track the number of ad clicks as well as calculate your payment due, it may be best to hire a company who specializes in this type of advertising. Although it does cost more than setting up your own automated system, you can be assured that the team handling your PPC Management system is well trained to give you the best value for your money.