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Far from its humble beginnings in 2003, LinkedIn now boasts over 660 million users worldwide, making it one of the most popular social media sites out there. As a platform literally designed for professional networking, it is the second most popular platform among B2B marketers, behind only Facebook.
One is more customer information or, in this case, potential customer information. With company profiles and job titles publicly presented on people’s profiles, you can easily find exactly who it is you would want to talk to. If they’re active on LinkedIn, you can even get some insight into their current focuses or problems and make your outreach even more effective.
Another benefit is that, because LinkedIn has a career and business focus, potential leads on the platform are already primed for business communications. Marketing outreach is much more likely to be received positively on LinkedIn versus a site that they may be on for personal use. As such, LinkedIn marketing has a great return on investment (ROI).
Finally, LinkedIn makes it simple to leverage your network and connections to find warm leads. A profile will show you who you both mutually know, allowing you to create a meaningful connection right off the bat.
The professional nature of LinkedIn makes it the perfect place to find B2B leads and its connection tools make it easier than ever to qualify those leads as prospects and convert them into customers. It can also be utilized as a part of your permission based marketing strategies.
The question here is, are you using LinkedIn marketing to its fullest potential?
While LinkedIn has certainly made things easier for businesses, running LinkedIn marketing campaigns still require lots of effort and expertise to make sure quality leads are found. Many businesses don’t have the time or bandwidth to do this themselves. Instead, they turn to the experts at digital internet marketing agencies, like DCM Moguls, to generate leads for them.
Working with us, our clients get more than 10 interested prospects a month, all without having to do the outreach themselves! We handle everything, including identifying and researching target leads, writing and sending messaging sequences, and managing the campaign with replies.
LinkedIn marketing is one of the most effective ways to garner new B2B leads and keep your business growing with more and more customers. It’s never too late to start. Fill out our contact form and get a consultation appointment today!