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The internet and email have wiped out all geographical boundaries and changed the very foundations of the way people communicate on a global level. You can send information to a hundred people on a country on the other side of the planet at the click of a button. This quick and cheap way to reach people all over the world – and as a result it’s become an important tool in the arsenal of business marketing.
Maybe you’ve heard about email marketing, and maybe about targeted email marketing – but you haven’t found a way to jump on the ship just yet. Let’s clear any lingering doubts and get you started.
Email Marketing – How Does It Work?
Email marketing is a tool for business promotion – you get information about your service or your product to a target market by sending out emails. It manifests with a couple of purposes; it can help bring in new customers for your business (people who have shown some interest, signed up for a newsletter or something else), and helps cement the relationship between yourself and your old customers by keeping them up to date about what’s going on. This is a way to directly talk to your customers and your audience: promoting yourself via newspapers and television commercials might be seen by more people, but they aren’t your audience, and they might not have any interest in what you have to say.
So how do you get emails to your target audience? Subscriptions, referral programs, service drives and registrations – you know how you sign up for free accounts on websites? They keep that information, and whenever they learn something that might interest you, they send out an email when the time is right.
How Can A Business Benefit From Email Marketing?
It’s cost-effective, done without fees for printing and posting – but it’s not totally free! Just cheaper than some other methods: there’s a few expenses (chances are you’ll want to get some targeted email marketing software or get a professional to write, design and distribute your advertisements).
Various marketers make use of software to take over the immense task of putting out bulk emails to everyone on their list – it allows business owners to track what recipients do to the email after they get it, and the software tells the owner if the email was marked for spam, or opened, or deleted, or whether the potential customer actually used a link! Targeted email marketing is a useful tool, and the software for it is almost invaluable should you go that route.