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The first way to communicate over the World Wide Web was through emails. While tweeting, Facebook, IM, and texting have largely taken over our communication streams, everyone still checks their personal and work email on a daily basis. Emails build loyalty to brands, spark interest in unknown companies and topics, and allow for businesses to reach out to other businesses and consumers. Targeted Email Marketing builds companies and strengthens their sales and enforces their customer base. When using email marketing, it is important to remember the following elements:
Targeted Email Marketing is still incredibly relevant in a world dictated by 120 characters. Companies can use emails strategically to get their ideas across to potential customers. Emails are also great because they can contain a near-limitless amount of information and graphics, which allows for eye-catching design to spark intrigue. Using links to guide customers to their websites allows companies to track if a customer used their email to get to their website, allowing for calculable worth in massive distributions of emails.